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Tuesday 16 December 2025

The Pasta brand La Molisana wants to seduce Reunion consumers

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La Molisana is one of the biggest brands of Italian pasta. Putting premium quality within the reach of as many people as possible, these famous pastes have been available for several weeks in the Indian Ocean.

Molise, it is first of all a story : originally a small Italian family business created in 1912, the brand is now number two in premium dough in Italy and number one for export. Located at an altitude of 600 meters, it benefits from an optimal geographical location in the heart of the Molises region, between Rome and Naples, with the capture of the purest water in Italy. Having an integrated sector including the selection of the highest protein wheats, the largest silos in Europe, the mills and the most modern pasta factory in the world, La Molisana bases its strategy on innovation and accessible premium. In the meeting, it is imported and distributed by USA IMPORT. The brand has already started to attract pasta lovers from Reunion who are looking to treat themselves and discover Italian authenticity. (a premium food paste meets very precise specifications).

The first tastes of success

Six first La Molisana references are available locally out of more than a hundred manufactured. Among them, the Rigacuore, sort of rigatoni with heart-shaped ends, is unique in the world and has won the prestigious Italian Leonardo quality and industrial design award. Also remarkable, the real Dry Potato Gnocchi, with a shelf life of 20 months thanks to a patented vacuum canning process. These pastes are a real success with Reunion consumers.. By early 2026, all packaging, which already exceed all current recyclability standards, will be fully compostable. La Molisana is currently available at E.Leclerc, Super U et Run Market.

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