The E.Leclerc cultural spaces offer throughout the year a program of events punctuating the life of points of sale and maintaining a local link with their customers. A specific event cells is loaded, within the local brand, to organize these events in the three points of sale and, more and more, outside as part of major cultural events.
Latest, From May 13 to 25, A series of events devoted to well-being-exhibitions, workshops, Conferences - to relax and learn to recharge your batteries. The Kab’art room of the E.Leclerc Piton Saint-Leu has highlighted female artists, And the hypnotherapist Saint-Pierreois Jean-Claude Lavaud presented his latest work there, From rooster to soul. In July, E.Leclerc Réunion will welcome a new brand guest, As part of the Cultirissimo festival, In the person of the writer David Foenkinos, which will read the pages of a work of his choice. Cultirissimo is an annual event of the national network of cultural spaces E.Leclerc. The actors Philippe Torreton, Marie-Christine Barrault, Hippolyte Girardot or Stéphane Freiss, have already stopped in Reunion with Cultiissimo. The appointment takes place every year at Stella Matutina. In the first part, The winners of the flamboyant price E.Leclerc 2024, Awarded in April, will also read a few pages of their books. "We are delighted to welcome a writer as recognized as David Foenkinos", welcomes Benoît Bustos, Director of cultural spaces E. Reunion Leclerc, conductor of this numerous and free entertainment strategy that punctuates the life of the three points of sale of the brand (Sainte-Marie, Piton Saint-Leu and Saint-Joseph). An event cell, Composed of a team of three people, is entirely devoted to the organization of all these events.
The brand is known out of its walls
Created seven years ago, The flamboyant prices E. Leclerc of Book and Reunion Music, Choice of professional juries and public, come to conclude the dedications and showcases of the year that have gone around the three stores. They are part of the cultural life of Reunion. Another event of the cultural spaces E.Leclerc de la Réunion, The Réyoné Book Fair, also eagerly awaited, takes place every year in a different store. Meeting an expectation of Reunionese cultural products, Partnerships are established with local publishers to develop the supply of Péi books. A selection is made every time, to be enhanced in relation to the themes of animations. More trendy events, Addressing more specific audiences, punctuate the year, Like the 24 Hours of Gaming or Manga Mania. La culture geek, Asian pop culture, have more than ever wind in its sails. To expand its audience, get to know more, especially where she is absent, The brand has decided to get out of its walls. The Sainte-Marie cultural space recently participated in the second edition of the Otaku City Festival, the 3 off, At the Cité des Arts. The cultural space of the portal will be at the next jazz dann port, end of July, with a vinyl offer, and jazz showcases in stores preceded the event.
Another form of support for local production
It is thus his know-how of commercial animation that the E.Leclerc brand puts at the service of culture in all its aspects. "It is not enough to be sellers of cultural products. All these animations are part of the customer experience. With them, We make our contribution to the promotion of local talents, Like E.Leclerc Réunion does with local production ”, Benoît Bustos is successful. The programming and implementation of cultural activities have become a specialty, "But we never act alone, always in partnership with an editor, an association or a local cultural company. In this cultural strategy, We are carried by the vision of our leaders on the "doing together" and the territorial anchoring ".
