Established in Réunion as a franchise with three points of sale, Easy Cash confirms its position as a first national brand on the purchasing market for used and repackaged products in France.
Despite a regulatory closure of three months over the year due to the two confinements, Easy Cash managed to maintain and stabilize its level of activity in 2020. To the credit of this positive assessment, an omni-channel deployment strategy maintained and ambitious, An accelerated digital transformation and a real flexibility of the brand and its franchisees to deal with health constraints.
After a very good start of activities in January and February 2020 with an increase of 11,3 % you ca, The COVVI-19 pandemic inevitably struck activity from March until the partial relaxation of activity restrictions from May 11. At the end 2020, EasyCash, however, announced a global turnover of – 5,6% to reach 170 million euros (vs 180 million in 2019), When the activity of all retail players (food) displayed a fall of 15 % on average proving the attractiveness of the brand.
Easy Cash stands out
Easy Cash mobilized internally by accelerating its digital transformation. While its e-commerce activities represented 7 % of sales and 1 % of the brand's purchases in 2019, They reached 14 % of sales and 6 % of purchases in 2020. The brand has also continued its deployment strategy within large retailers in order to provide a purchasing-sale solution for second-hand and more agile and flexible reconditioned products, in strategic places of physical or digital trafficking. The partnerships set up with Casino, Cora, the specialized actor of cultural goods Cultura, The American expert in the reconditioning of mobile phones Ecoatm or even market markets are thus behind more than encouraging results.
In 2021, Easy Cash intends to continue its deployment and envisages the opening of 50 stores by 2025. Openings that should generate 500 new jobs and a turnover of +10 % per year. Easy Cash will also announce in March an unprecedented strategic plan on the market as part of its deployment, including the creation of a new brand.
A responsible mode of consumption
"His adaptability testifies to the strength of Easy Cash and his network of franchisees. Despite an uncertain economic context, we have continued partnerships with key distribution players. This deployment is completely part of the new development perspectives of Easy Cash which will take a strategic turning point in 2021 "warns Jérome Taufflieb, EASY CASH Managing Director Chairman.
"Beyond the inevitable observation that the second hand is a buoyant market with a particular craze with the French in recent years, We believe we have a role to play in contributing to a collective awareness on our way of consuming, ”says Joris Escot, Easy Cash Managing Director.
Easy Cash a 20 ans
In 2001, Several entrepreneurs decided to come together to launch their own brand specialist in the second -hand market. This is the birth of Easy Cash shops : A wide range of selected and tested products, is offered in many universes : cultural leisure, high-tech, household equipment, multimedia, Luxury jewelry and leather goods in particular. The multi-channel brand quickly became the French leader in the purchase-sale of second-hand and reconditioned products. Easy Cash now has 120 sales points, 1,200 employees, more than 4,600,000 customers and bought more than nine million products per year.
