NOW, the French specialist in industrial baking launches a new globally patented innovation “Infinium One”. The opportunity for the company to present its strategic orientations in terms of innovation, after-sales service and environmental impact.
French leader since its creation in 1978 in baking supports and equipment for industrial baking professions, the Society for the Application of Food Silicones (NOW) is the inventor of the first silicone honeycomb non-stick supports. The company is launching a revolutionary and patented new cooking coating globally this week : Infinium One. This innovation is aimed at manufacturers in the global soft bread market. (non-crispy buns and breads); Twice as resistant as usual standards, Infinium One is a revolutionary fluoropolymer hybrid coating 
rough resulting from a combination of several technologies to create a more resistant micro-textured surface for the preparation of buns, hot-dog, sandwich bread, toast breads, pains sandwich, rusks and pastries. It is also suitable for sweet cakes, products with gilding and milk breads. This new coating resists abrasion and guarantees a lifespan almost twice as long as a standard coating. (5,000 cycles compared to 3,500 cycles in conventional use). Infinium One resists very high temperatures without degradation and loses eight times less mass than standard coatings. Thanks to its micro-textured surface, its diffusion channels allow humidity to be evacuated and prevent bubbling during proofing or cooking. Finally, sa texture unique, of the order of a hundred nanometers facilitates maintenance and cleaning. Infinium One is commercially launched in around twenty countries around the world (France, Africa, Middle East, Eastern Europe…), which today represents a market of more than 130 million euros in turnover.
SASA conquering new markets
Innovation, Improved after-sales service, quality commitments, “greener” offer : after the health crisis which had a strong impact on activity, the highly competitive bakery market resumes in the second quarter of 2021 with 10% sales growth, the recovery of large and medium-sized stores, bakery factory expansion projects, and the reopening of trade with the United States. SASA takes the opportunity to adapt its offers and production methods and present its new strategic orientations, in order to conquer new markets. NOW, which benefits from an excellent reputation on the bakery market, first plans to launch other innovative products in addition to Infinium One, such as the Peel Board Artisan and the Tradisol cooking support, modern solutions dedicated to the traditional baguette offered to artisan bakers. SASA also proposes to implement a new after-sales service offer called “Sérénité” to offer customers and bakery manufacturers the reconditioning of their user supports to extend their lifespan.. “Lean manufacturing” tools should also be put in place with a view to strengthening quality control and reducing waste.. The company finally wishes to reduce its environmental impact through more “green” initiatives., such as limiting the volumes of waste each year or stopping pyrolysis on cooking media.
