Starbucks continues its innovation and enriches its range of pods with two new gourmet references : Noisette Macchiato, by Nescafé Dolce Gusto ; and Hazelnut Chocolate, by Nespresso.
In the meeting, the pod market represents the leading coffee segment*, confirming the dynamism of the category. Dolce Gusto and Nespresso closed systems are among the major segments of the pod coffee market, on which Starbucks strengthens its presence alongside Nescafé, who operates the brand in GMS.
These launches are part of a strong trend : Hazelnut is the third most popular flavor in France after caramel and vanilla., real must-haves of the brand.
By capitalizing on this craze, Starbucks meets consumer expectations with two delicious and complementary recipes, suitable for major pod systems.
With Hazelnut Macchiato and Chocolate Hazelnut, Starbucks thus confirms its desire to revitalize the category and offer ever more attractive flavors to coffee lovers..
* Ipsos Meeting PDM YTD Value, December 2025.
