Renewing research on purchasing behavior, The young Marketing Reboot Consulting study company is defined as a group of experts to cross data from several sources (Online surveys, field observations, Face -to -face information collections). A differentiating method for an ever -efficient understanding and analysis of the shopper market, helping businesses optimize their strategies.
Applying a panel of consumers about their purchasing behavior is one thing. Observing how purchases are made is another. What do we get by crossing these two approaches, speech and acts : confirmations, contradictions, complementarities ? Traditional surveys on consumption choices are sufficient less and less to identify and anticipate Shoppers behavior, become versatile in the current context of market deregulation. This problem has been in the air for some time, and the company Reunion of Studies and Consulting in Marketing Reboot Consulting responds by offering a new study model crossing the three types of data (Online survey, observation, Face to face survey) In order to compare them, to analyze them jointly and to draw more concrete assessments on the real life of brands and products. "We define ourselves as a group of experts", explains Grégory Bénard, founder in 2023 of reboot consulting, In addition, associate director of Smart Shopper, Agency specializing in the promotional activity of the "last meter before purchase". Reboot consulting associates the skills of two reference partners mastering data treatment. Firstly, The Institute of Pigé Market Studies ! Directed by Jean-Paul Brouchot, with its panel974 : This participatory platform today brings together 15,000 Internet users representing all age categories, income, geographic location, etc., Who, with a small remuneration, participate in statistical surveys. On the other hand, la start-up I-Echoes, Founded by Loïc Hello, At the origin of the first Reunionese application of Crowd Marketing (marketing them a lot), bringing together consumers who, also for a few euros, carry out field missions. Reboot consulting brings its marketing experience to the synthesis of data.
Decompartmentalize and unify expertise
"By combining our strengths, We have already set up a solid analysis base, We would like to expand our circle of experts and thus multiply our analytical skills and offer more efficient solutions to our customers. We discover ourselves, with the first requests that come to us, the potential of this model », testifies the founder of Reboot Consulting, which evokes in particular the first test of this cross -country method for a client. "This first test was revealing as much for us as for our client of the crucial need to know what is really going on in this last meter. We stayed four hours together to dissect and analyze the data without seeing time spend, with the result of a clear diagnosis and a precise recommendation. »»
Tailor -made marketing within the reach of SMEs
With this method, The tailor-made reaches an unequaled degree of precision to describe and explain the purchasing behavior of the last meter. Respective IT processing, then crossed, Data produce not only more efficient results, But faster than a classic study. This model has for other interest its flexibility : It adapts to the most diverse information needs, Up to the most targeted, as the search for the causes of a drop in sales on a single product. For this reason, "Our approach puts marketing analysis within the reach of businesses that cannot afford to afford market studies", underlines Grégory Bénard.
