Materne et Pom’Potes poursuivent leur démarche de valorisation de la production pomicole tricolore et annoncent un approvisionnement 100% français sur leurs pommes certifiées agriculture biologique.
French brands of the MOM Group, Materne and Pom’Potes were born in the Picardy basin. Building on this regional roots and convinced of the role of the supply of raw materials in the quality of products, elles misent sur une origine 100 % française de leurs pommes pour la production de leurs compotes. After having engaged in a sourcing of conventional apples of French origin, elles annoncent une extension de cet approvisionnement 100 % tricolore à la totalité des pommes bio récoltées pour la réalisation des gammes certifiés AB dès 2021. "Beyond consumer expectations which are reinforced around the French origin, the commitment of our brands Materne and Pom’Potes on the subject is not new. Since 2012, we guarantee our consumers the French origin of our conventional apples.
Today, we are proud to also be able to guarantee them a French origin for all our organic apples. In addition to the crucial role of our purchasing department on this subject, this result is also the fruit of a very hard work of our quality teams, R&D, supply and factory since we have, to achieve this, from an organic fresh apple dock, ”says Nadia Mehl Verzeaux, Marketing Director France of the MOM Group. "This fundamental approach, engagée depuis 2019, allowed us to develop a partnership with French producers and collecting organizations in order to give them visibility on our needs, to secure our sourcing and respond to both our CSR convictions and consumers' expectations, ”emphasizes Françoise Kalfon, Purchasing Director France of the MOM Group.
Sandrine Lépinay
