Lactel, emblematic brand of milk in France, has once again asserted his leadership in 2024. Forte de Son Expertise, It continued to meet the new expectations of consumers by reconciling innovation, quality, Accessibility and responsibility, thus consolidating its unmissable brand position on the UHT milks sector. In 2025, The brand intends to strengthen this dynamic via new products, increased commitments in favor of the planet and strong societal actions.
While the consumption of milk remains a pillar of the French diet - with more than 2,1 billion liters sold in 2024 to the overall of the French market all circuits combined -, Lactel continues to innovate to meet the expectations of consumers concerned with well-being and sustainability. The year 2024 confirmed the central place of Lactel on the UHT milk market. The brand has maintained its leadership in volume (16,5 %) as in value (21 %). In a context where 96 % of French households buy milk, Lactel asserted itself as the reference mark, present in nearly one in two French households, Elected again favorite brand of the French in 2024. Lactel has thus sold 330 million liters of milk in France and reinforced its leading position on strategic market segments : The classics with its Lactel Vitamin D range, as well as specific milks with its leading Lactel Léger Leader ranges on the Dixed Segment (Launch of the 1 L Brick format in March 2024 in Reunion) and organic lake & Engaged in the organic segment. Performance side in Reunion, We observe a beautiful lake dynamic at Carrefour : 8 % market share value in the whole milks segment (+5 pts vs 2023) and 40 % market share value on the organic segment (+6 pts vs 2023) *. Fin 2024, in France, Lactel has also successfully embarked on the vitamin milks segment with a new Lactel Vita’vie brick offer, classified 9th best innovation of the year all sectors combined and 1st innovation in the cream sector. The Lactel Vita’vie innovation should join the Reunion rays in a few months.
An ambitious CSR approach
The brand's commitment is not limited to product innovations. In 2024, It has also intensified its efforts to reduce its environmental impact and support solidarity initiatives. Lactel places solidarity and inclusion in the center of its action. In 2024, The Lactel business foundation supported 28,840 families through several major initiatives : 12,500 breakfasts distributed in Deauville during the forgotten day of the holidays organized by the Secours Populaire, The festival of science in Laval, Le Mans and Angers, making it possible to educate 8,938 people ... actions that will continue and strengthen in 2025. An internal, The brand continues its commitment to professional equality, displaying a 93 % gender equality index, while promoting the integration of people with disabilities.
A strong commitment to the planet
In 2024, The brand has crossed a new CAP in terms of eco -design with the launch of a major innovation : The bottles of his Caffè Latte without a plug, thus reducing by 13 % the amount of plastic used, an annual savings of 8,3 tonnes. otherwise, Lactel accelerates its transition to more sustainable packaging. In 2024, 8,5 million Lactel 1 L bottles were made with 30 % recycled plastic certified ISCC **.. A significant advance which is part of a global approach to reducing its waste. Furthermore, Films in the Lactel range (6 x 1 L) are now made up of 50 % recycled plastic. Finally, in continuity of his commitment to biodiversity, Lactel continues its agroforestry program "committed to the biodiversity of the meadows", Launched in partnership with the French Agroforestry Association. Since 2019, This program allowed the planting of 57,000 trees and the preservation of 1,220 km of hedges.
Guarantee quality and responsible milk
By focusing on quality products, more environmentally friendly packaging and strong societal actions, The brand confirms its ambition to allow everyone to enjoy the pleasures and benefits of milk, today and tomorrow.
Lactel preserves the nutritional quality of its products with 100 % light and air packaging, And every day it is more than 2,000 quality controls that are carried out, The brand thus guarantees safe milk rich in essential nutrients. In 2025, Lactel is more likely than ever in this dynamic of responsibility. She will notably launch the operation "fewer screens, no more life ", a national initiative aimed at raising awareness among families about the importance of disconnection. This operation will be created for "10 days without screens" in May. Lactel bottles will take over throughout the year 2025 with 30 million promising bottles, encouraging parents and children to favor creative activities, as well as moments of sharing.
Transparency in action
In 2025, Lactel will also continue its responsible commitment with the deployment of the Planet-Score, which will be affixed to the whole of its Lactel organic range & Engaged, providing consumers with total transparency on its environmental impact. In 2025, Lactel also crosses a CAP in the eco -design of its packaging : 15 million additional bottles will integrate 30 % recycled plastic certified ISCC in 2025. otherwise, always in a spirit of engagement for a better future, Lactel works to reduce its water consumption and its carbon footprint. The brand already reaches 100 % of green electricity supply on its lactalis milk sites and optimizes its industrial processes via an energy saving plan and steam recovery from a local heat network.
*Cares Caisses Carrefour in Reunion 2024 vs 2023.
** ISCC : International certification of sustainability and carbon.
