Born in 2005 in Marseille, pioneer of waterless car washing in France, CosmétiCar is, with more than 110 agencies spread throughout the country, the number one network in its sector and continues steady growth thanks to franchising. At the crossroads of the automobile market and the ecological transition, the brand aims to double the number of its mobile and fixed units within three years.
With a model “which respects the environment while ensuring profitable activity”, the CosmétiCar brand is recruiting new franchisees. Waterless washing is attracting more and more customers, individuals and professionals, who want to maintain their vehicles without waste. Each intervention in a CosmétiCar agency saves around 250 liters of water thanks to a washing method combining innovation and ecology. Without royalties deducted from turnover, franchisees achieve profitability of between 60,000 and 185,000 euros after two years. This success is also based on the use of exclusive biodegradable products., developed in Provence, which guarantee efficiency and differentiation. Finally, CosmétiCar supports each franchisee from the start with comprehensive training – ecological washing techniques, commercial management, marketing strategy and customer relations – as well as ongoing support at all stages of the project.
The CosmétiCar concept
The concept is based on fully autonomous mobile units offering great freedom of organization, and it is possible to supplement its activity by opening a fixed center to attract additional customers. CosmétiCar also stands out for its capacity for innovation and the diversity of its services. : exterior and interior washing, Express and VIP packages, antibacterial disinfection, headlight renovation or polishing. This versatility allows franchisees to adapt to market expectations and build loyalty among customers who are increasingly aware of ecology..
Who can become a franchisee ?
The franchise is aimed at a wide range of profiles, with no requirement for a diploma or prior experience. The network attracts both young entrepreneurs wishing to get started as well as employees undergoing retraining or self-employed persons wishing to diversify their activity. As Florian Benoit recalls, founder of CosmétiCar, “We are not looking for a specific profile. These are the values that are essential : listening, the sharing, the spirit of conquest and the taste for initiative”. A passion for automobiles is obviously an asset, facilitating the understanding of customer needs and the adaptation of services. Management or management skills can also help, but they are not essential. The initial and continuing training provided by the network covers all the necessary know-how.
What do you need to get started ?
A personal contribution of 4,000 euros is requested, to which is added an entrance fee of 7,300 euros excluding tax. Initial training in all aspects of the future profession costs 3,500 euros excluding tax. Each franchisee starts with a mobile unit equipped with all the necessary equipment to provide its services.. Exclusive access to CosmétiCar products constitutes a guarantee of quality and a strong argument for both private and professional customers..
THE COSMETIC COACHES
Beyond the initial training, CosmétiCar has set up a sponsorship system : the Cosmetic Coaches. These experienced franchisees support new entrants, share their experience and pass on their good practices. This mentoring system secures the first steps, helps avoid errors and accelerates the skills development of new franchisees. The Cosméti-Coachs embodies the network’s desire to cultivate a close-knit community, based on collective success.
