Nearly 500 brands from 90 different activity sectors have converged on Franchise Expo Paris from March 15 to 17, confirming the central role of the event in the development of the franchise. On the living room, A sector stands out this year : the retail, with both exhibitors specializing in decoration, food distribution, fashion or specialized shops. If discount brands are more than ever represented, We notice the arrival of new very trendy brands : Emma Sleep, Dorcel Stores, At the Garage Grenier, Citibike ... Food shops, of well-being, decoration or fitted kitchens : A clear trend towards eco -responsibility is emerging.
It was the 43rd edition of Franchise Expo Paris. Should we remember that this is the largest international fair dedicated to franchise ? The place that, every year, highlights the latest market trends via many exhibitors. Always as much in vogue, The show again hosted brands this year that combine wide choice of products and low prices, such as Marketland, The business market, The Foir’Fouille, Cash Express, Easy Cash, or Cash Converters. WALNUT, The French and European leader, also returned with the ambition to develop its network up to 25 to 30 openings per year, In order to win the world leadership. New striking entry in the field and signs that the second -hand sector is renewed, At the Garage Grenier, The first network of garage sale permanent in France. Its concept allows the general public to deposit the business for free for which it no longer uses, To resell them by experts from the brand, by means of a commission on sales made.
Distribution takes the fold of new trends
Food distribution is resistant to periods of uncertainty. Evidenced by the giants Auchan, Carrefour, Next... but to meet the growing demand of consumers in search of different options, New actors have joined the show ; Ecomoram, which offers 100 % French and frozen products, or Organic c good, whose concept focuses on the democratization of organic farming in urban areas. La Vie Claire, market pioneer since the 1940s, continue to stand out, even in the face of creeping inflation. She knew how to bounce back and face crises by offering round prices that have managed to attract her customers to store again. Side Gifts, The novelty came from the new category introduced by the show with Dorcel Stores, The brand specializing in adult accessories, who wishes to embark on digital and win on an expanding market. At the crossroads of authenticity and contemporary trends in decoration, Villaverde and Madura stand out. Villaverde, with its inheritance in exterior decoration ; Madura, rich in its artisanal know-how of refined textiles.
The turning point of eco -responsibility
Another sign of time, The house of bedding, Emma Sleep and Literie Discount entered the living room. Emma Sleep Attracts a young and connected clientele thanks to their innovative mattresses and dynamic marketing on social networks, while Literie Discount offers a large self-service strategy (cash and carry) intermediaries, in order to offer reduced prices for high -end products. The kitchen designers were also well represented with Aviva, Mobalpa, SoCoo’c and Ixina, emphasizing the growing desire of the French of optimized kitchens and all in. But with the newcomer Ecocuisine, The sector takes a new turn : The brand offers fitted kitchens, Designed from sustainable and eco -responsible materials. Self -care side, eco -responsible beauty brands such asApril organic cosmetics, who made his second appearance in the living room, or Yves Rocher continue to attract intergenerational clientele concerned with its ecological footprint. Perfumery signs were also present, as Alix Avien Paris or Adopt Parfums.
Between sure values and innovative brands
Regarding mobility, the twenty exhibitors, whose essentials Green light, Ewigo, Roady, Point S, Midas, were completed by the arrival of the luxurious real estate agency Barnes International, with its subsidiary Barnes Cars, specialized in the sale of high -standing vehicles. The Automobilière Agency, leader and pioneer in the field of automotive transaction between individuals, also entered the living room. On a more environmental component, We found for the first time Citibike, Electric assistance cycling specialist. Finally, despite a difficult context, The fashion sector has testified to its resistance on the show, with Doppelgänger, A high -end Italian brand, Orchestra, Infantile fashion brand, joined this year by two new Brazilian brands, Bibi and Pregnancy. To continue on the side of the sun, Cockatoo, Trendy concept of sandals flavored with two straps imagined in Brazil, Complete the Fashion Offer of the Salon.
The dashboard 2024 of the franchise
Despite a complex economic environment, The data shows a notable resilience of the franchise, with stable figures, With the exception of personal equipment, and sectors such as fast food and car services with remarkable performance.
The franchise in France has maintained a stable activity, Despite a slight increase in the unemployment rate at 7,4 %. The number of networks has increased by 60 units, Although the total number of franchise points of sale has decreased by 1,293 units, largely in the personal equipment sector. Despite this decrease, The franchise managed to maintain its turnover, with a slight increase of 0,3% compared to 2023. fast food, car services and building continued to display strong growth, emphasizing their adaptability to new market conditions. On the other hand, sectors such as home equipment and hairstyle have observed a regression, Affected by consumer purchasing power constraints. The fact remains that the franchise continues to win at the expense of integrated outlets. This phenomenon is observed in most sectors of activity (Shops and services), strengthen the franchise model as a favorite solution in the context of economic restructuring that we know. Thus the analysis of the performance of franchisees compared to those of branches displays a more explicit differential : franchisees +0,3 % ; branches -5,5 %.
TOP 5 Turnover sectors
The food remains at the top of the sectors weighing the heaviest franchise. Fast food and various businesses have progressed, positioning itself respectively in 2nd and 3rd place. Despite a drop of 8,6 % of Son CA, Home equipment occupies 4th place, followed by person's equipment with 5,91 billion euros,, still in 5th position.
Top 5 sectors in number of brands
Person's equipment still remains at the top of the sectors with the largest number of brands in France. Fast food and services for people continue to grow with a respective increase of +40 and +17 brands compared to last year. Food, which is still in 4th place, has kept the same number of brands. Various businesses have also retained their 5th position in the ranking with 173 brands.
Top 5 sectors in number of points of sale
Food and car services keep their 1st and 2nd place with 18,228 points of sale respectively (+1,1 %) and 11,333 points of sale (+10,6 %). These sectors are followed by that of services to people in 3rd position. On the other hand, there is a significant decrease in the number of points of sale of personal equipment (-10,9 %), which nevertheless remains in 4th position, closely monitored by fast food, who is experiencing strong growth this year (+10,8 %).
The revelations of the 2025 franchise
For over twenty years, The Contest The Revelations of the Franchise, organized by the French franchise federation, rewards young most promising franchise networks. The competition welcomed four winners this year : The Craftsman workshop Crêpier, Bhaiya kitchen, My Fluffy and the Brigade, elected revelation of the 2025 franchise.
The brigade
The brigade is the first tailor -made bistro Street Food in France. The concept was launched in 2013 by two friends of good meat, First in food truck then in restaurants. Trays to compose according to his tastes, playful tastings, Colorful restaurants and relaxed atmosphere.
la-brigade.fr
The Craftsman workshop Crêpier
The craftsman workshop reinvents traditional crêperie for a gourmet and eco -responsible experience.
Combining authenticity and creativity, The brand offers pancakes and pancakes developed from quality French products, in a warm atmosphere, with spaces suitable for all times of the day, brunch, lunch, to taste, Aperitif or dinner.
artisancrepier.com
Bhaiya kitchen
Accessible Indian cuisine, relaxed and full of flavors. Bhaiya kitchen, These are Indian recipes enclosed in a naan, developed in front of the customer with a real tandoor (terracotta oven) from India.
To be enjoyed both on site or to take away.
bhaiyakitchen.com
The favorite
My Fluffy
My Fluffy is a Japanese pancake brand, also called Fluffy Pancakes, Offering a unique recipe accompanied by sweet and savory toppings. My Fluffy also offers a wide range of hot and cold drinks, All in a fantastic universe inspired by Japan, from reception to the plate.
A free guide to succeed in its franchise network
The free white paper how to properly develop your franchise network ? gives practical advice on the recruitment of franchisees, operational management and performance monitoring. An initiative of Synergee, expert in multi -site network management, accompanying more than 300 brands in 120 countries.
Synergee offers franchises optimized management solutions for multi -site networks, allowing companies to centralize and harmonize lease management, Maintenance operations, as well as the analysis of financial and commercial performance. These tools facilitate the recruitment of franchisees, real estate management and monitoring of points of sale. The White Paper was born out of a request for practical advice in the field of franchises. In 2023, The Synergee team has decided to bring together its expertise in an accessible guide, based on an analysis of the needs of entrepreneurs. Creating a franchise network requires control of key steps, as the choice of partners, points of sale and performance monitoring. Synergee thus offers a white paper with a clear and structured frame to support entrepreneurs in the development of their network, step by step. Book based on a pragmatic approach. The Synergee team shares strategies directly applicable, accompanied by concrete examples drawn from his experience with major brands, such as Sephora, Baker and Intersport.
Recruitment of franchisees
The guide begins with practical advice to attract and select quality partners. He explains how to define the ideal profile of franchisees, taking into account criteria such as age, motivations and skills. Synergee also details effective communication strategies, like press relations, targeted advertising and participation in fairs, To touch the right candidates.
Management and optimization of points of sale
After selecting the partners, It is crucial to manage the points of sale well. The White Paper offers practical tools to organize tasks and follow deadlines. It highlights the use of centralized dashboards to follow the performance, assign responsibility and manage priorities. The objective is to make each point of sale profitable and to standardize the processes throughout the network.
Performance management and monitoring
The guide insists on the importance of using key indicators, as the profit margin rate, the cost of customer acquisition and the return on investment. These tools make it possible to compare the performance of franchises, identify strengths and improvement axes, and set realistic growth objectives.
The white paper how to properly develop your franchise network ? is available for free download : https://urlr.me/8GxXM
Coffee lands to meet his future franchisees
Created in Paris in 2009 by Christophe Servell, Best roaster in France, Coffee lands is a pioneer in the field of specialty coffee. Thanks to demanding and enlightened sourcing in search of the best terroirs and meeting producers who cultivate them, Coffee land contributes to the emergence and consolidation of a new coffee sector.
Coffee lands is a coffee brand, but also a concept of shop and coffee shop.
In the center : Christophe Servell, founder of the brand, travels the producing countries looking for the best cafes
Terres de Café has argued in Franchise Expo Paris its brand universe carried by an image of authenticity and a high -end positioning, Like its products. Modern and warm, the shops convey an atmosphere of luxury and conviviality at the same time. The success of the coffee land model lies in its ability to advise and sell coffee for home consumption as well as to welcome and serve a fans of Coffee Shop. With more than 30 cafes available for tasting and sale, des Baristas experts, trained in caféology and for certain champions in several categories, Coffee land stores are benchmarks. "This is the best place to discover the richness of coffee terroirs and live a unique experience by tasting an espresso, a filter, a latte or an ibrik. Here, Each coffee is served like a large wine, Because each cup has a producer, A terroir and a singular story, that the baristas attach, passionately, to transmit and make it feel ”, Indicates the brand.
Conditions to become a franchisee
"Future Coffee land franchisees must have a certain appetite for gastronomy, Local products and sustainable agriculture, rigor, the sense of commerce and the desire to learn and share. There is no age to discover specialty coffee ! It’s above all a story of passion. You will have to have an entrepreneurial spirit and a taste for humans and the living ", warns Terres de Café.
A turnkey experience
A different "coffee of the day" every day. A complete map of the largest cafes in the world available for tasting. An alternative "Coffee Shop" drinking card : infusions of shell, feuilles the cafe, thé, matcha, Sticky Chai… Cocktails and Cold Brew according to the seasons. A depth of range of specialty cafes with many rewarded cafes. A selection of homemade gourmet pastries, bio, local and sans glue. Finally, A wide choice of coffee and accessories for coffee. This is the recipe for the success of the Coffee Stores Model Coffee Land.
English for children with Helen Doron English
The world leader in the teaching of English to children was at the Franchise Expo Paris 2025 franchise show to present its expansion franchise network of more than 1,300 centers in 40 countries. In France since 2016, The network continues to develop, Offering opportunities to entrepreneurs passionate about education and educational innovation.
Created in 1985 by British linguist Helen Doron, The Helen Doron English learning method is based on a concept suitable for all ages. This pedagogy is based on four pillars : The current immersion and at home via the daily passive listening, Positive education, learning in small groups, and very fun and structured lessons. Thanks to resources like games, songs, cartoons and innovative applications, Children discover English at their own pace, in an immersive and stimulating course. Helen Doron English also offers English programs for children in nurseries, nursery and primary schools and adolescents in colleges and high schools. The programs scrupulously follow the requirements of the level of the common European framework of reference for languages (Cecrl). In 2019 and 2020, The network has been awarded the title of best educational network in the world by the World Franchise Association.
Development objectives in France
In 2025, Helen Doron English France brings together 10 centers, forming more than 4,000 students, with a network of 50 certified teachers and 22 partner schools and nurseries. The network experienced growth of +27 % between 2023 and 2024. Helen Doron English France aims to expand its franchise network, especially in major French cities. A network offering many development opportunities in areas with high potential. The Master-Franchise Helen Doron is owned in France by Élisabeth Ruelle-Mégrelis, engineer in petrochemicals and holder of an MBA, which has notably carried out mining valuation missions in French -speaking Africa. Élisabeth Ruelle-Mégrelis is also co-chaired by the center of
young Paris leaders.
The White Dodo : Reunionean cuisine in franchise
The White Dodo franchise project was presented last November at the Franquishop Paris franchise fair. It was again at the Agricultural Show, Then at Franchise Expo Paris, where its promoters, Vanessa Zombori and Yannick Barbier, have argued the assets of their concept while the appeal for Reunionese cuisine continues to grow in mainland France.
"We have the plan to become the leaders of Reunionese cuisine to introduce our delicious specialties to the greatest number by developing our restaurants throughout the metropolis", declared Vanessa Zombori and the brothers Yannick and Florian Barbier, two years ago. They had just opened a fourth establishment, in Montpellier, in a bonus counter format take -out. A response to the evolution of consumption behaviors caused by the COVID crisis. The Reunionese strain of the barber is located in Ravine des Cabris. After the opening of first two restaurants in Île-de-France, It was near Avignon that the Le Dodo Blanc brand appeared for the first time in 2022. A fifth establishment Le Dodo Blanc will soon open its doors in the Avignon business district. This striking name has become the standard of the franchise project. “Our ambition is to make white dodo the essential reference of Reunionese cuisine in France, With a clear promise : No need for a long flight to eat Créole ! », Yannick Barbier announcement.
A profitable and meaningful franchise
The founders of the White Dodo argue "a proven operational and economical model" and "a turnkey concept with controlled costs, complete training and solid support throughout the partnership ”. "With a clever mixture of Asian influences, African and Indian, This concept offers an authentic and differentiating taste experience. From samosas to the famous Rougail Small Slides Péi, Going through the emblematic “Gratinated bread bread” sandwich, We guarantee know-how and sourcing of exceptional products for flavors faithful to the longan cuisine of our grandmothers. For investors and entrepreneurs looking for a profitable and meaningful franchise, The White Dodo offers a unique opportunity to develop a restaurant with a strong and expanding concept. »To candidates, The White Dodo team notably offers an immersive first experience in its restaurants before, Once the project on track, full six -week training. For an establishment to be created, Global investment is estimated around € 150,000. Potential turnover after two years : Between 400,000 and 550,000 €.
Commitment to the authenticity of products
To develop this project, White dodo calls for food mood, franchise expert and one of the leaders of catering consultancy in France. Focusing on quality and authenticity that are already successful in its branch restaurants, The brand is based in particular on a commitment : 70 % at a minimum of products used in the kitchen in restaurants Le Dodo Blanc will come from Reunion. It is indeed this possibility of obtaining directly from Reunion producers who today allows the Dodo Blanc franchise project to get started. The problem of supplying Reunionese restaurants with Reunion products is partly resolved by the implementation for six months by Sopema Oi (Groupe Kryos) a platform for the distribution of frozen Reunionese and grocery products. So, For the realization of the bestseller in mainland France of Reunionese cuisine, The Rougail sausages, The white dodo establishments are provided in sausages by a Salazie producer.
