The emblematic beer of Reunion Island celebrated the 5th edition of Kartier en Lèr in style, an operation that has become essential which highlights the creativity and cultural diversity of the island.
This year, 27 local artists have imagined 27 new labels, each inspired by a Reunion district. An artistic and popular initiative, faithful to the spirit of Dodo : authentic, unifying and proudly local. For the occasion, 100% of Dodo packs have worn the colors of Kartier en Lèr, accompanied by a POS inspired by Ti boutik lontan. In October and November, partner brands hosted major theatrical events, tasting events, as well as a unique Dodo stand in the shopping malls, where many goodies were to be won. An immersive presentation that brought the brand closer to the public. Supported by an island-wide poster campaign and a digital device on Meta and Google, the operation was a great success, bringing together the people of Reunion around their iconic beer. With this 2025 edition, Dodo reaffirms its territorial roots and its role as a symbol of conviviality and sharing, by placing Reunionese culture and art more than ever at the heart of its DNA.
