The Bourbon breweries have revealed this southern winter an unprecedented collaboration with one of the most emblematic artists in Reunion : Jace. Through this 100 % Péi association, The iconic dodo is adorned with the colors of the famous graffiti artist, For a limited series high in creativity.
From July and until the end of August, Consumers were able to find in GMS a pack of six beers Dodo special edition JACE, with six collector's collector labels. An original initiative that celebrates the brand's local anchoring, While valuing Reunion Street Art. To support this operation, Bourbon breweries launched a series of activations in store on July 14, with exclusive goodies to win. A digital campaign and DOOH (broadcasting in commercial galleries) also supported the operation for a month, giving maximum visibility to this revisited dodo. With this artistic and committed spotlight, The company once again affirms its attachment to local culture and its ability to innovate in the brewing universe.
