Self-scanning has always been an essential tool for customers looking to save time and enjoy a more flexible shopping experience. In times of health restrictions, it is becoming an all the more essential tool to limit the risk of contamination. The explanations of Christian Floerkemeier, co-founder and director of New Technologies at Scandit, mobile data entry specialist.
Auto-reader apps allow customers to easily scan product barcodes via their own smartphone, then pay for their purchases at an automatic payment terminal or using a Scan-and-Go application. To improve the customer experience, companies can use augmented reality (OUT) in order to offer more comfort and choice to buyers. What is the impact of AR in retail ? According to a study by ThinkMobiles, that provides information on purchases made using AR technology, 71 % des acheteurs affirment que la possibilité d’utiliser la réalité augmentée les pousseraient à acheter plus. Cette même étude montre que 61 % des consommateurs préfèrent les magasins équipés par cette technologie à ceux qui ne le sont pas. It is therefore not surprising that the main brands are transforming their shopping application into an augmented reality embedded scanner application in order to differentiate their in-store shopping experience from that of competitors.. AR attracts consumers because it gives them access to different information, as product characteristics or examples of use, which are usually inaccessible in the physical world. AR-enabled mobile apps thus give buyers instant access to important product information, including reviews or composition at a glance. These informations, easily accessible, help customers quickly choose which product best suits their needs. Avec un potentiel de générer environ 2 à 3 % de recette supplémentaire par client, AR could have a huge impact on sales and revenue.
Real support for traders
The potential of AR goes beyond simply adding information to customers. Retail teams can use this technology to display specific discounts based on consumer profiles to drive sales and increase purchase volume. Augmented reality acts as a surprisingly inexpensive way to create a better customer experience, by adding significant user value to the self-scanning application. Adding AR to a self-scanning application can also help retailers improve their loyalty and customer satisfaction actions. Augmented Reality technology combined with professional-grade barcode reading capabilities allow physical stores to attract more customers by providing many of the benefits traditionally associated with e-commerce. Here are three use cases of Combined AR to self-scanning. First case : product review. By equipping the self-scanning application with augmented reality technology, the company allows buyers to easily access detailed product reviews. A simple touch of the touch screen allows them to scan a product and instantly view videos, opinions and information to assess the quality of products. This feature allows stores to take full advantage of existing online reviews and use that feedback to influence in-store purchasing decisions..
Les applications de self-scanning
Second case : product specificities. Many customers need quick and easy access to product specifics, whether it is the ingredients, allergens, main characteristics, dimensions or materials. This is especially true for buyers with limited options or who have dietary restrictions, for example.. Follow-up, thanks to augmented reality, allows shoppers to quickly access essential information by scanning an item on the shelf, which allows them to make more immediate and secure purchasing decisions. Third case : promotional offers. Merchants can use the features of the RA application to share rewards, coupons and offers personalized to each customer. This feature is a great way to maximize sales opportunities while building customer loyalty.. Providing discounts and rewards through augmented reality creates a unique and rewarding shopping experience every time the buyer uses the self-scanning application. Self-scanning apps are popular with customers because they allow them to shop faster and more securely. The addition of augmented reality is the next step to deliver better shopping experiences and boost customer satisfaction.
