While the spread of spread experiences strong growth and the craze for speculoos taste continues to intensify, NUTRIMANE SOCIETY, which also has the Banania and Benco brands, Lance in large surfaces a spread as part of a license agreement with Columbus Café & Co.
"The Columbus Café brand & Co has always been keen to offer authentic and gourmet products. Speculoos has been part of its identity from the start. It was therefore natural to go further and create your own spread, Faithful to the spirit of the brand ", explains Aurélie Hemmer, Nutrimaine marketing director. The spread of spread has a turnover of 497 million euros in 2024, an increase of almost 9 % in value. The speculoos spreads segment is no exception and seduces more and more homes with an increase of almost 6,6 % in value and 2,7% by volume. Nutrimaine capitalizes on this product, which arouses a strong craze thanks to the Columbus Café brand & Co, beyond products related to coffee and other hot or chocolate drinks. Speculoos is more than a simple perfume for Columbus Café & Co, It is a real taste signature. Many of its iconic products use speculoos, Like her bear's latte, Speculoos tasteless coffee latte, Thus the core muffins sold in his coffee shops. This new spread will enrich the Retail offer from Columbus Café & Co by relying on the strike force of Nutrimaine Society. It will be available in the points of sale of partner distributors (Carrefour, E.Leclerc, Intermarket, Super U, Auchan, B&M) and the coffee shops of the brand.
