SME Reitzel continues its commitment to transparency by affixing the Origin’info label on its pickles of pickles.
Already displayed for several years on all of the group's products, the origin of raw materials will now be formalized with a standardized label that is easy to read for consumers. Member of the En Vérité collective since its beginnings, association bringing together brands that make transparency in consumer information a workhorse, the Reitzel brand is motivated by the desire to promote the work carried out with its partner farmers in Europe, and those brought together in a sector in India and France. Hugo brand pickles (GMS) and Bravo Hugo (GSS) will display the Origin’Info label. Its deployment will begin for the Hugo Reitzel brand (food service). Already available on the websites of each brand, the label will now be present on the shelves directly on the packaging, knowing that the origin of the raw materials is already indicated on the product labels.
Reitzel en France
The SME of Swiss origin has been involved in the relocation of French pickles since 2016 under the Hugo brand.. It employs more than 130 employees in Paris and in two production workshops in Centre-Val de Loire and Sarthe.. While 80% of pickles consumed in France come from India, 52% of French people think that the pickles they eat are French, and 75% that the major brands in the sector offer pickles produced in France. This lack of knowledge does not allow French brands to emerge in a sector where all the players do not display the origin of their products and play on marketing codes suggesting that the products are French. This is why Reitzel has always displayed the origin of its products and was involved in the creation of the Origin’Info label., now materialized on the labels of its products.
