In this difficult new situation, Easter will be more than ever a privileged family time not to be missed. Nestlé is at the rendezvous of this expectation in 2023 with a choice of Easter chocolates meeting the needs of renewal of adults and young.
Arrival of a second nestlé rabbit
The range of small casts sees the arrival in 2023 of the black nestlé rabbit, Dark chocolate with pure cocoa butter. He joined his companion in the same format (85 g) milk chocolate launched last year. Welcome and appreciated initiative : Nestlé puts even more quality chocolate within the reach of the greatest number with this second reference to the elegant and friendly design, who will appeal to the whole family
The rabbit, favorite molding of children
The rabbit is the joy of children with his big ears. As a reminder (Outside the eggs), The range of small casts (85 to 88 g) now includes six rabbits : Besides the two rabbits Nestlé (see above), the crunch rabbit, Le Lapin Kit Kat, Le lapin galak (with white chocolate) and the smarties rabbit make up the family. But the rabbit does not have the exclusivity of the favor of children. The success of the Smarties chick is proof of this.
The confectionery offer renewed
Never change a winning team, it is known. In the range of mini-eggs, Nestlé renews its sure values : Mini-egg bags (66 to 90g) Kit Kat, Smarties et Crunch, and the sachet of mini-lapins kit kat. Without forgetting the Smarties gift cover (195 g).
Kit Kat launches a giant egg
Kit Kat last year entered the courtyard of the great casts. The brand sees even bigger this year with its 180 g giant egg. Milk chocolate, With its crisp wafter, The giant egg, reveals itself again, Thanks to Kit Kat, The ideal gourmet format for sharing. With this new, The range of large casts is strengthening. It already includes the giant Smarties egg and the big Smarties and Kit Kat rabbits.
Launched in 2021, The "egg hunting" range has become, in two years, The second sales performance in Nestlé at Easter (+ 9,2 %). Last year, 724,000 French housewives adopted it ! He lacked crunch at this party. The inimitable recipe for milk chocolate with crisp blushing rice this year joins the family of 120 g gift boxes from egg hunt, alongside Smarties, Kit Kat et Galak.
Nestlé launches mini-eggs for adults !
To find the taste of childhood, and especially to savor chocolate with pure cocoa butter, Here are two references that will appeal to all. One is with milk chocolate with a melting heart with hazelnuts ; the other, with dark chocolate with a melting heart with hazelnuts and cocoa shards. Presented in an elegant design, These two new features of mini-eggs for adults of 153 g complete the Nestlé of dark chocolate and milk for adults, which also includes the two black and milk chocolate rabbits.
The renewed adult range
The two Nestlé mini-egg sachets join the other two values established for adults : the mini-eggs After Eight with a heart flowing with mint and the shell in dark chocolate and the mini-skids of Lanvin. Note that the large box of classics after eight leaves (400 g) is a very popular gift at Easter.
