Locally distributed by Sogerep, Nivea lance une nouvelle gamme de produits visage avec au minimum 98 % d’ingrédients d’origine naturelle.
How is this range different ? Because, Nowadays, consumers want to know everything in their products and that Nivea is a trusted brand. It launches the Nivea Naturally Good range, already being acclaimed for the effectiveness of its products and recognized as a specialist skin care brand. Nivea asserts itself as a trusted brand in a context of growing mistrust of cosmetics and their composition. If Nivea is a brand of the German group Beiersdorf, based in Hamburg, it was the French teams that gave the impetus to Nivea Naturally Good. In terms of beauty and cosmetics, French women have always been referent consumers : informed, demanding and cutting edge. Their demand for naturalness and transparency, as well as the growth of applications reveal a desire to know everything in detail. This is why Nivea France created with the R&D from Beiersdorf a range that meets these requirements. This request is at the origin of Nivea Naturally Good, of which France is the pioneer market.
The clarity card
The Nivea Naturally Good range includes five references of face creams : three day treatments and two night treatments. The day care Glow Normal to combination skin with organic aloe vera (50 ml). The Soothing Day Care for sensitive skin with organic chamomile fragrance-free (50 ml). Anti-aging day cream with organic burdock extract (50 ml). For the night : Anti-aging Night Care for all skin types with organic burdock extract and organic argan oil (50 ml) and the Regenerating Night Care for all skin types with organic argan oil (50 ml). Treatments that firm up, lissent et hydratent la peau pendant 24 heures, reducing fine lines and wrinkles from two weeks. In the make-up removal segment, Nivea Naturally Good is also launching the Refreshing Tonic and the Hydrating Cleansing Milk All skin types with organic green tea (200 ml). And because consumers not only want good products, but that today they need to be reassured about what they are applying to their skin, everything is explained in full transparency on the packs., the Nivea Naturally Good range is enriched with deodorants that play the same card of clarity with consumers. Organic aloe vera deodorant in roll and spray format (75 ml) and Organic Green Tea Deodorant in a roll and spray (75 ml). Two scents imbued with lightness and which play on originality. In spray or ball, and whatever their scent, ils assurent un maximum de fraîcheur et 24 heures d’efficacité anti-odeurs. Leurs formules contiennent 95 % d’ingrédients d’origine naturelle, among which the denatured alcohol and glycerin are both of vegetable origin. Non-natural ingredients, soit seulement 5 % de la formule, are necessary for the safety of the product and ensure its perfect stability. To go further in naturalness, the packaging focuses on sustainability with glass bottles and very little plastic and a propellant-free design for spray sprays.
New flexible packaging
Nivea Naturally Good is also present in the body lotion segment with the Moisturizing Milk with organic aloe vera for normal to dry skin (200ml) and organic avocado body milk for dry to very dry skin (200ml), a formula that leaves the skin soft and hydrated. Here again, Nivea fights against waste by inventing a completely new packaging for its body milks. The Nivea Naturally Good Body Milk bottles are made of flexible plastic, which is already a technical feat. But it is also an ecological approach. Leur fabrication nécessite 50 % de plastique en moins qu’un flacon de lait pour le corps traditionnel. Inspired by toothpaste tubes, the bottle rolls up and flattens out to gradually extract all of the product and avoid any remaining in the tube. And this flexible packaging, which takes up less space in the yellow bin, est 100 % recyclable.
