The study "The Kitchens of the World" recently published by Les Échos Études offers a complete decryption of this market and growth strategies of its actors (manufacturers, Importers-distributors, signs) and provides the results of an exclusive survey to understand the springs of consumption and purchases of French.
Covid-19 has been an accelerator for the global produce retail market. The flavors of the world are now everywhere, including everyday essentials. New trends in catering (cuisine fusion, street food…) also participate in the democratization of the offer. in parallel, the evolution of consumption patterns favors products from around the world that lend themselves well to snacking and meet the demand for quick-to-implement meal solutions. The plant-based diet is also an area of growth for products that allow you to diversify your diet with new Indian or Asian offerings in particular.. This market, with promising prospects, attracts the interest of many stakeholders. Wholesalers and importer-distributors are expanding their catalogs and launching new brands with more sophisticated offerings by banking on the authenticity of brands recognized in their original market. Food manufacturers and brands are turning to kitchens elsewhere to diversify and offer a renewed offering, the flavors of the world being an infinite source of inspiration.
A dynamic distribution
The world food market also stands out through dynamic multi-channel distribution. Small traditional businesses and specialized supermarkets remain important players and rely on their specialist image. On his side, large retailers are expanding their offering and giving more space to corners, as well as promotional events, in order to discover the products of the world. Freezer centers also choose exoticism, notably No. 1 Picard, which has acquired real legitimacy in this category with a very rich offer.
French applicants
The market is driven by the desire to escape from consumers who are increasingly open to new culinary experiences.. As such, the exclusive consumer survey carried out as part of the study made it possible to decipher the drivers of consumption and purchases linked to world cuisines : the preferences of the French in terms of typical exotic dishes, their consumption behavior (frequency and places of consumption, consumption motivations, products from around the world purchased while shopping, selection criteria…), the preferred and preferred retail distribution channels for purchasing products from around the world, the profile of buyers (regular consumers, fans of homemade…).
