In the business world, getting recommendations is a valuable asset. Until those referrals turn into loyal customers, they are just empty promises. The true success of your network is measured by how well these referrals convert into active customers.. Nous allons explorer la puissance du recrutement actif de sources de recommandations pour transformer votre entreprise et votre réseau en un moteur de croissance inarrêtable.
Actif, pas passif
Lorsqu’il s’agit de générer des recommandations, la passivité n’a pas sa place. Vous pouvez attendre que les recommandations viennent à vous, mais si vous souhaitez vraiment exploiter leur potentiel il est essentiel de les chercher activement. Le cœur de cette approche réside dans le recrutement actif de sources de recommandations. Ne laissez pas le hasard dicter le succès de votre réseau de recommandations. On the contrary, prenez les choses en main et assurez-vous que votre entreprise prospère grâce à un flux constant de recommandations de qualité. The choice of recommendation sources is crucial. To maximize your chances of success, Your sources must meet six essential criteria :
1. These are people who really want to help you or who can be motivated to do so.
2. They have time, or are ready to take it, To support you.
3. They have the ability to help you, or are willing to acquire the skills necessary to do so.
4. They have the resources necessary to support you.
5. They have relationships with the type of customers you are targeting.
6. They could also be precious partners for the people you know.
Compliance with these criteria guarantees recommendation relationships, strong and durable, while their negligence can lead to mediocre frustrations and results.
Nourish your relationships
Once you have identified your potential sources, It is imperative to feed them. Regularly organize individual interviews (one to one) To know them better and understand how they can help you specifically. A solid relationship is one of the best ways to generate recommendations. Offer your sources to help them use the recommendation system to develop their own business. Show them how this process can also be beneficial for them, thus creating a virtuous circle of mutual support.
Premier contact
When you are ready to get in touch with your potential sources, Favor the phone for the first communication. It is more personal than an email and more practical than a person in person. Plan your call carefully by deciding points that you want to approach : Share information or an interesting element linked to your request, Express your wish to get their help to generate recommendations and offer to set an appointment to discuss more in detail. By following these steps, You will establish a solid base for fruitful collaboration with your sources of recommendation.
At the end of the day, The success of your business is based on the transformation of recommendations into active customers. By adopting a proactive approach to recruiting sources of recommendations, by nourishing these relationships and starting the first contact in a thoughtful way, You open the door to a network of dynamic recommendations that will propel your business to new heights. SO, Be active, Recruit with care and transform your recommendations into a driving force of success for your business.
For more than two decades, Sylvie & Annick Miquel has accumulated solid professional experience by successfully supporting entrepreneurs, teams and leaders of all kinds, both in the private and in the public. In their capacity as BNI Executive Directors in Reunion, of BNI National Directors in Mauritius and John Maxwell Certified Coaches, they are determined to help entrepreneurs, their families and communities, to succeed and prosper thanks to their innovative and efficient business approach.
Sylvie & Annick Miquel
Directors BNI Meeting
& BNI Maurice
+262 692 45 84 00
bnireunion@bnifrance.fr
contact@bnimauritius.mu
