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The transformative power of design seen by monotype

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American and global leader in typography and technology, Monotype published in February its 2025 report on typographic trends, titled : « Re:Vision : A creative look at world change. »Or how creativity shapes and is shaped by global current trends, like artificial intelligence, conflicts, generational divisions and climate change.

Re-Vision was written by Charles Nix, general creative director for Monotype, Phil Garnham et Tom Foley, executive creative directors, under the direction of Marie Boulanger, artistic director. With this report, Monotype offers copywriters, agencies and creatives around the world an insight into how design and typography capture the cultural and creative spirit in a time of accelerating societal and technological change. Building on recent work from around the world, Re:Vision provides insight into how designers and brands are responding to societal acceleration and change. The report breaks down six themes where the authors show how creativity and innovation contribute to solving problems, foster connections or collaborations and inspire future actions. Monotype will delve deeper into each of these six themes throughout the year, exploring typographic expression and how creatives will help shape global discourse.

Conflict and peace

This theme explores the urgent role of design and typography as a means of expression, mediation and conflict handling. While typography sometimes strives to be invisible, it can also mean ideas and act as a metaphor for division. This theme looks specifically at concrete examples of designers and creatives exposed to ongoing conflicts in Ukraine and the Middle East, highlighting the role of creativity in times of crisis.

Human characters

This trend explores the relationship between creativity and artificial intelligence. She examines the rise of new technologies, seeking to determine how human creativity can exist and evolve in symbiosis with artificial intelligence, working together to achieve results that neither party can achieve in isolation..

Life cycle

Focused on aging, the form and function of typography in generational space-time, This trend explores the media's fascination with comparing Gen Z to previous generations, social networks, personal branding and the growing demand for subtitles in hyperpersonalized daily life.

Sound and vision

This theme highlights the unexplored relationship between typography and sound, two things that mean more than words and appeal to our senses over time. These are also key elements in our understanding of volume, whose power is often increased when sound and typography are combined.

Liberty and public order

This part examines law and order, as they are represented and coded by typography. This relationship underpins their communication in places like protests, newspapers and viral videos, places where typography is a means of expressed freedom, negotiated and sometimes claimed.

Hot and humid

This trend offers an exploration of how designers are using typographic expression in relation to the climate crisis. She deciphers how typography is used in storytelling around climate change and how visual communication can inspire individual and community action..

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