Allow everyone to discover, by glass, Varied wines, prestigious or unknown, in a friendly and regional atmosphere. Since 2023, The circle of aromas opened six establishments in France. In November 2024, The brand has crossed a course with its installation in Paris, offering the largest wine card to the capital glass.
The concept of the circle of aromas is based on a simple principle : Offer a wine card exclusively served by the glass, allowing each lover to discover a wide selection of wines, ranging from large houses to more confidential producers. In each establishment, Customers can savor between 100 and 200 wines by glass (and 6 cl, 12 cL ou 75 cL) at various prices, Suitable for all budgets. The particularity of the circle of aromas lies in its wines conservation system, Using Argon gas, which allows to serve wine without alteration of its flavors, Even after several openings. This method, thanks to the use of the CORAVIN device, preserves the quality of the wines and makes it possible to offer a great diversity of wines in any season. In addition to this wine offer, Each establishment provides a regional dishes map, including fresh products, from local producers and French craftsmen.
A selection of wines adapted to each region
One of the added values of the aromas circle lies in the personalization of each wine card. Each establishment offers a selection in line with local products and the preferences of the inhabitants. This regionalization principle, applied both to the wine list and to that of the dishes, allows you to create an identity for each establishment while respecting the brand's DNA. Customers discover vintages in the region, But also travel to different terroirs, All in a pleasant setting.
A network in the expansion phase
The circle of aromas was founded in Alsace. Freshly graduated in 2017 a master's degree in wine management, Antoine Castillon has invested all of his savings to embark on his large wine bar project, at only 23 years old, In the heart of Colmar. The circle of aromas has opened five points of sale since 2023 : after colmar, Dole, Besançon, Cherbourg, Paris and, early 2025, Orléans. The establishment of the capital is the largest in the network, Offering more than 180 wines to the glass, from the largest French wine estates. This development testifies to the attraction of the concept that seduces a clientele of connoisseurs, But also amateurs wishing to discover large name wines at their own pace and at an affordable price.
The search for new franchisees
The Circle of Aromas offers an opportunity to become a licensee, with complete support before, During and after opening the point of sale.
This support includes in particular a four -week training, In immersion in one of the existing establishments, as well as funding assistance, The search for premises and the creation of a personalized wine list and put according to the location region. Future licensees will benefit from advantageous supply conditions : more than 5000 references of wines and spirits available in tense flows (in the metropolitan context), to minimize stocks and guarantee optimized cash management. The circle of aromas also provides constant support, with assistance in recruitment, the development of the premises and the development of the communication strategy via a specific agency.
A concept to duplicate outside France
The network seeks to expand, especially in the northeast regions, nord, Center and West of France. But it does not stop at French borders. Medium term, The network plans to expand in Germany, especially in the Baden-Wurtemberg region, and in French -speaking Belgium. This international development aims to introduce the innovative concept of wine bars to the glass in metropolises in search of originality and gastronomic diversity.
