The crisis was the trigger for an unprecedented acceleration of digital in our lives. Never before has humanity spent so much time behind its screens : social media, streaming, video games, telecommuting, videoconferences… The world now revolves more than ever around digital technology. Technology giants become the guarantors of these new uses, and take over our daily lives a little more every day using data and Artificial Intelligence.
Companies on a forced march towards digitalization : for Jamie Dixon, CEO of JP Morgan & Chase, the pandemic accelerated digitalization by around two years for 70% of American economic players, while Deliveroo CEO William Shu considers that his brand has won, in terms of market penetration, three years in just five months.
New version of e-commerce : the Chinese streaming store saw its turnover double in 2020 to reach the equivalent of 134 billion euros. It now represents nearly 13% of the country's e-commerce. Direct consequence, from Carrefour to Walmart, distributors are launching an attack on this new sales format.
Shopify, big beneficiary of the pandemic – even challenging Amazon ? Shopify records some $120 billion in transactions in 2020, or 40% of the Amazon marketplace. The big winner of the pandemic and the biggest threat to the Seattle giant seems to be Canadian.
“With the pandemic, we have reached a point of no return in digitalization, whether as consumers, professionally or even personally” deciphers Nicolas Diacono, digital trends analyst at Echangeur BNP Paribas Personal Finance. “It is becoming likely that e-commerce will represent 50% of sales within a few years. It will evolve and reinvent itself around the concept of Ambient Commerce that we have been talking about for a while now. »
