The remark comes from Yves Puget, editorial director of LSA magazine, host of the StratCo Run congress and member of the StratCo Run 2025 Trophies jury. It was on September 5 that the Trophies jury met to discover the operations competing this year.
The review of commercial operations competing for the 2025 Trophies has fueled, within the jury of professionals, reflections that highlight activation strategies and creative choices, and through them consumer trends. Two new awards – the CSR trophy and the Reunion Woman Manager of the Year trophy – expanded this year the field of StratCo Run Trophies, whose initial goal is to honor the sales forces and to promote the know-how of the sales teams in the field. The jury is made up of trade and production professionals. This year, it brought together Flora Pedase-Brasier, general director of Mascadis, Bruno Cauchy, commercial director of Castel La Réunion, Julie Fache, purchasing director Mouvement E.Leclerc Réunion, Yves Puget, LSA editorial director, Rachid Morouche, CEO of Optimark, Johanna Amalou, marketing director of Mascarin, Eddie Sautron, sales director of Edena Boissons, Patrick Barjonet, General Director of Armement des Mascareignes, Armelle Garnier, Managing Director of Ipsos Indian Ocean, Tamhani M'Madi, commercial director of Soboriz, and Denis Cozian, operations director of Leroy Merlin-Ravate Distribution.
A move upmarket
It is of course the trophy for the Most Beautiful Theatricalizations of the promotional zone which, based on eight evaluation criteria, provides material for cross-comments highlighting current commercial trends. These major trends are found in the keywords, and their combinations, following : " human ", " family ", " sharing ", « immersion », " narrative ", « innovation », “regional identity”. Several jurors also noted the importance of the means deployed in these operations, with “a lot of creativity, of diversity, d’imagination ». Too, “the joy, cheerfulness, conviviality” sought after, beyond pure commerce. The example of creolization of a national campaign, with LU, pleasantly surprised. In all cases, the jurors agreed to note a “move upmarket” in Reunion promotional activations. What to confirm, for the CEO of Optimark, Rachid Morouche, one of the organizers of the StratCo Run conference, “the excellence of Reunionese commerce”.
The 2025 winners
Trophy for the best sales forces according to the brands :
(18 hypermarket and supermarket directors
interviewed) : Or, Mondelez Indian Ocean ;
Argent, Nestlé ; Bronze, Cilam.
Trophy for the most beautiful theatricalizations of promotional areas :
Or, Mondelez Indian Ocean (Allo Talk a LU) ;
Argent ex-equivo, Soric (Father's Day with Gilette Labs) a Smart Shopper (launch of Mon Île yogurt).
Jury's favorite :
E.Leclerc Réunion (Pei Talents).
Favorite of Yves Puget :
Soboriz (operation Odysséa Le Forban).
CSR Trophy :
Leroy Merlin Saint-Louis (Vision 2034).
Female Leader of the Year Trophy :
Karina Madou Ledenon
(La Confiserie d’Émilie).
