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The new JP range. Chenet Fashion in preview in Reunion

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The group Les Grands Chais de France has chosen Reunion for the first springboard for the world launch of its renewed range of JP flavored cocktails. Chenet Fashion. New proof of the almost historical link uniting the territory to the JP brand. Chenet, who has had a success on the island that has never denied itself since its very first beginnings in 1984.

Piloted by Edena Boissons, Partner of the Grands Chais de France in Reunion, The communication campaign of the new JP range. Chenet Fashion has been deployed since early April, Preceded by tastings in stores that started in February. This 360 ° omnichannel approach fully reflects the extent of the commercial event. "A wind of renewal blows on JP. Chenet Fashion ! », proudly announces the wine brand. With this range renewal, The No-Low expands the offer of the group Les Grands Chais de France. And in this dynamic, Reunion plays a springboard role. The new JP offer. Chenet Fashion is launched in a global preview in Reunion ! "JP wines. Chenet are the most bus in the world and, Among all markets, The meeting occupies a place of choice ! », reveals Vincent Simon, Commercial director of the group Les Grands Chais de France for the Indian Ocean. First European operator and the world's fourth on the wine market, The big cellars of France launched the JP brand. Chenet in 1984, breaking the codes by combining two grape varieties in the composition of wines, An innovation at the time. Recognizable among all, The leaning collar bottle has made it an even more original product. This daring bet was crowned with success, A success in which the meeting immediately took part. "More than a brand of wines, JP. Chenet is an institution locally appreciated by thousands of Reunionese ”, Rejoices Vincent Simon.

A trendy range on all levels

Ten years after birth, The JP range. Chenet Fashion is the subject of a renewal in the same dynamic of innovation. Times change and the range adapts. The new recipes are lower in alcohol and sugar and new perfumes appear, Like the world bestseller Lemon & Lime (lemon and lime). "While retaining the same aromatic intensity, The new JP range. Chenet Fashion joins the trend of low alcohol from 12 to 8 degrees. Sugar levels, his, Fall from 80 g to 30 g. »JP. Chenet Fashion also innovates with an unprecedented format in flavored cocktails : The Canette 25 cl. We offer a new way of consuming these cocktails flavored with the 25 cl can, An individual nomadic format, Perfect for example for picnics. The aluminum can was also chosen for its recyclability ", summarizes Vincent Simon. A differentiation accentuated by an exclusive scent in duckling format : Raspberry & Hibiscus (raspberry and hibiscus flower). The beauty of the bottles is in tune with this renewal which harmonizes with today's tastes, with colors and floral patterns symbols of naturalness and freshness.

JP. Chenet listening to its consumers

"The big cellars of France intend to meet all the needs of their consumers, declares Vincent Simon. More and more people want to be able to party while consuming differently, Products little or not alcoholic. »

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