Émile Noël is the number one brand in the French organic oil market. She establishes a partnership with soybean of Asia to increase her presence on the Reunion market in exchange for technical support to the producer of the brand oil from Hauts, which offers a range of organic oils pressed in Reunion from imported seeds.
The regulars of organic stores know the brand Oil from Hauts, which offers rapeseed oils, lin, Sunflower and organic hemp. However, many of them ignore that this is a Reunional brand and that these oils they consume are produced locally, In Asia soy premises in Trois-Bassins. Known for its tofu -based products, Soy of Asia diversified its activity by notably creating this range of organic oils in 2021, at the next day of the pandemic of Covid-1. "Our goal, with this offer, is to offer a production of quality oils, cooler than imported oils and providing nutritional gain compared to industrial oils. This idea came to us during the health crisis. This crisis, with the supply difficulties that she caused, gave additional meaning to local production, that of food autonomy. This is why we want to promote the emergence of an oil agricultural sector, sector that would allow you to provide locally in seeds », explained David Narayanin in 2023 *.
A joint offer of organic oils
It is in this purpose - the establishment of a local oil sector - that Soy of Asia is committed today in a partnership relationship with the Émile Noël brand, number one on the French organic oil market. The two companies share common values and pursue concordant objectives on the local market. So, Émile Noël wishes to increase his presence on the Reunion market. To his producer cap, Soy of Asia wanted to add a new one, that of a distributor : The Reunion company will therefore now distribute oils in the Emile Noël range that does not compete with its own, Starting with olive oils, The most requested on this market. The organic circuit are targeted (Émile Noël is not distributed in GMS), The CHR circuit, as well as online sale with home delivery, that Soy of Asia intends to develop.
The experience of a big brand
For the Reunion producer, This partnership is clearly a recognition of the quality of its oils by a large brand. A quality that continues to improve. In terms of supply, Soy of Asia can indeed provide raw materials with Emile Noël at better prices and to get better quality seeds to work. The technical part of the partnership is mainly concerning the know-how of Emile Noël in his close and equitable relationship with its French and African agricultural suppliers. The national brand works in a spirit of the sector. An experience that will be useful to advance the Reunionese project of oil sector.
A new momentum for Hauts oil
The Asian soybean sales team has already benefited from training on Émile Noël products. It is thus a development scheme of the brand oil from Hauts which is implemented thanks to this partnership. "We want to go up in volume on the oil mill, by developing the distribution of our products and creating new products, To meet the expectations of consumers and restaurateurs concerned with the quality of their oils, And with always this objective of increasing the autonomy of the territory in vegetable proteins and oils ", declares David Narayanin.
* See Leader Réunion n ° 228, December 2023, and on leaderreunion.fr.
