The latest addition to the French leader of the vegetable caterer is a 100 % vegetable "ham". Happyvore attacks the monument of charcuterie to seduce flexitarians.
After vegetating the Lorraine quiche with its vegetable matches (Nature and smoke) and barbecue with its chipolatas and meatless merguez, Happyvore offers a new meat substitute : Vegetable ham, reproduced, brand principle, Everything that is appreciated in classic ham. Available since March 12 on Carrefour shelves, This new Happyvore innovation will arrive in other brands in April 2025. Ready to taste, Vegetable ham will be accessible to as many people as possible thanks to a very competitive price for four slices, To more easily integrate into everyday meals.
Elected flavor of the year 2025
He checked all the tests of the tests, evaluated by a large consumer jury during tastings in the sensory evaluation laboratory. "Good in taste" : Its realistic fibrous texture and its gourmet flavor have amazed up to cold meats. "Good for health" : Only imitation car without allergen, Composed of pea proteins, It displays a Nutri-Score A and a green light on Yuka and is the most protein on the market. "Good for the planet" : Its carbon footprint is four times lower than that of its equivalent of animal origin.
A breakthrough in the plant caterer department
Sign of the importance of this new product for the company, To support its launch, Happyvore deploys a 360 -degree communication strategy, including a digital media campaign, Sponsored contests and a massive influence plan on social networks. Tasting entertainment will be organized, as well as highlighting operations in stores, Happyvore wants to confirm its place as a leadership leader made in France with the agrifood giants. Vegetable ham will be next to its salami and chorizo launched in 2022.
A range of 18 products
"Our priority, It’s the taste, And we invest a lot in research and development to offer gourmet products that meet the expectations of the French. Our sales in 2024 confirm the growing craze for more sustainable foods. This success pushes us to go even further to offer ever more gourmet and respectful products of the planet ”, declares Guillaume Dubois, Co -founder of Happyvore. Happyvore products are now available in more than 7,500 points of sale throughout the national territory, in more than 5,000 restaurants and on the brand's online store. The Happyvore range now has 18 products.
