Wine expert Bettane+Desseauve puts itself at the service of as many people as possible by offering an original account of its favorites and its selection for wine fairs organized in supermarkets.
From the end of August until the end of October, wine fairs are the event not to be missed for wine lovers. During this event which extends over several weeks, hypermarket and supermarket brands, wine merchants and online sales sites are pulling out all the stops to offer this year once again an attractive offer likely to best meet the desires of consumers. Great classics, discoveries, nuggets, promotions and low prices : in front of such an offer, how not to get lost ? To find yourself there, the Bettane+Desseauve experts offer several possible paths. This advice is all the more relevant as the issue of the 2023 wine fairs is decisive, both for a sector battered by a complicated international economic context and for a consumer who is uncompromising with quality and price.. So, in front of the varied offer proposed by the fairs, Bettane+Desseauve experts emphasize the importance of preparing the event well. Two tips : make reasoned and calculated purchases, according to your budget and your desires ; s’informer, because good deals are not always where you think they are.
Go further than the gondola heads
Wine fairs are an opportunity to buy your favorite wines and “classics”. As, For example, champagnes at low prices in anticipation of the end-of-year celebrations. It’s also the time to discover the diversity of terroirs and the genius of often discreet producers., or even absent, of the permanent offer of certain brands. This year, there are many – large retail brands, independent franchise stores (Intermarket, U Stores, Leclerc, Intermarket, etc.), wine merchants and online sales sites – to promote good wines at low prices, able to respond as closely as possible to new consumer trends.
New gems and sure values
Thierry Desseauve’s explanations, co-founder of Bettane+Desseauve : “The wine market has not been spared by the significant inflation of recent months. But unlike so many other products which have seen their prices rise, there exists, and it will undoubtedly always exist, a segment specific to the wine market, composed of numerous quality-price ratios displaying competitive prices. More than ever, our role as prescriber is to seek them out, in a constantly renewed pool of talented producers for whom quality and excellence become the norm. In the plethora of wine fairs and the thousands of references offered, This year we tried to spot the gems while keeping an eye on the sure values and the stars. »
BETTANE+DESSEAUVE : AN INTERNATIONAL REFERENCE
Since 2004, Bettane+Desseauve is a group of experts specializing in content publishing (guides, magazines, exclusive supplements, audio-visual, etc.) and in the organization of events (Le Grand Tasting). Objective? Guide consumers and those who are passionate — amateurs and professionals — about wine culture and the promotion of this art of living. Bettane+Desseauve, it is also an annual competition (the Pleasure Prize), recommendations and partnerships with the Monoprix brand and the airline La Compagnie. Bettane+Desseauve Asia organizes events in China, in Hong Kong, in Japan and Vietnam, brings together enthusiasts around the B+D Asia Club and publishes a webmedia.
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