Home support solution for all families, Even the most precarious, Domissori combines child care at home with high educational value services inspired by Maria Montessori's approach. What a concept, Based on the success of the Educ-Up start-up, Founded by Mohamed El Mazzouji in Reunion in 2019, is now developing in franchise.
The first Domissori franchises will be born from September. New proof that the Reunionese start-up Educ-up opens a really new perspective for educational support for children in disadvantaged neighborhoods *. Domissori already employs 500 educators in Reunion, Where is its seat, and in its 15 metropolitan antennas located in Parisian suburbs, Lyonnaises and Marseillaises, as well as in rural areas discarded. Affected by Departmental CAFs, Domissori gives an educational dimension to home care at home by allowing families to benefit from social assistance and ensuring, With the Montessori method, Individualized educational support. Established first in Reunion, Then developed in mainland France, Domissori completes its childcare offers with homework assistance and tutoring. An original entrepreneurial model, both economically viable and socially useful. The project is going up in high speed today by means of the franchise. "To go faster. Children's educational support at home offers many opportunities, The needs are enormous and many people seek to convert into an activity that, As I did myself by creating Educ-up ", explains Mohamed El Mazzouji, former engineer in the nuclear energy sector.
The main cause of school failure
Educ-up is a solidarity company of social utility (Esus) Founded by Mohamed El Mazzouji in Reunion, Welcomed by the village by Ca, in Sainte Clotilde, As a social and supported innovation at its beginnings by the Initiative Réunion network. “My motivation was born from the alarming finding of the fall in the French school level, and my conviction that the problem is outside the school system. It is within the family environment that we must act by educational support. »Mohamed El Mazzouji quotes two figures : 80 % of students in difficulty come from modest backgrounds, more than 60 % of families in priority neighborhoods are outside any educational support.
Back to the origins of the Montessori method
The choice of Montessori method ? "A hundred years ago, in Italy, Maria Montessori designed her method for street children, of very poor environments or with disorders. Today, I want to put this method back to the service of those who need it most. »Educ-up includes Edacademy, A distance training center in early childhood trades, as well as an association, Ed’solidaire, which directs families to public aid and, if necessary, supports the remaining cost of educational guard at their charge by allocating solidarity scholarships.
Corporate spirit at the service of solidarity
Mohamed El Mazzouji sets the goal of opening 50 Domissori franchises by 2030 (including two to four in Reunion). Start -up : from € 15,000 to € 30,000, Mainly for investment in centralized management tools and the support that the network puts at the service of franchisees : Educ-up is indeed responsible for the back office and the front office of franchises (A house AI is planned). The estimated turnover, € 500,000 after three years, corresponds to the support of 80 families. The franchisees are accompanied for the request for approval and the signing of the agreement with the CAF of their department. They follow internal diploma training. Released from management concerns, They can focus on the essentials : Transforming the life of families by offering them "a home service that feels good for children and parents". «Damnori, It's more than a service : It’s an equality lever. By acting where school cannot always intervene, We transform destinies, family after family ", concludes Mohamed El Mazzouji.