Created in England in 2014, Introduced in France in 2019, Veganuary has inspired and accompanied millions of people to become vegan around the world. Originally designed to encourage participants to try a 100 % vegetable diet throughout January, This trend is now more visible and accessible. For the sixth consecutive year, The Deliveroo and Yougov online meal and online shopping company reveal a study on the evolution of veganism in mainland France and lighting on its trends.
The democratization of plant products, Better access to information and increased awareness of environmental and ethical concerns play a central role in the deconstruction of stereotypes. Today, 29 % of French people say they are more open to testing plant substitutes, and, Whether it's simple tests or more sustainable adoption, The motivations are the same : better health (48 %), Defense of the animal cause (46 %) or environmental reasons (40 %). However, Some positions continue to be marked : 50 % of respondents still think that vegans suffer from nutritional deficiencies, 45 % associate them with extreme environmentalists, 43 % believe that they often eat the same thing and 39 % perceive them as privileged or wealthy. Although these positions are still present, They gradually diminish thanks to the evolution of mentalities and the growing visibility of veganism, carried by initiatives aimed at raising awareness among the French in order to democratize this way of life.
The Expernience Du Veganuary
Between 2022 and 2024, The interest in plant substitutes has experienced a clear progression, with a 14 % increase in people ready to test these products. In 2024, Almost one in two French people says it is ready to try plant substitutes in its diet, motivated mainly by the desire to taste something new (For 36 % of respondents) or to assess whether these replacement products are worth consumed in their daily lives (30 %). Summing cances and costs ouverts to tenter the expitience of veganuary, 57 % have experienced naturally vegan dishes, Like tabbouleh or houmous, 31 % have tasted meat substitutes, 30 % have tasted vegan versions of their usual dishes (sushis, lasagna, gyozas, etc.).
Products easier to find
The growing popularity of veganism is explained by the evolution of mentalities and the democratization of plant options. Formerly limited to choices perceived as limited (salads, quinoa, vegetables), The "veggie" proposals have been considerably diversified and modernized. Digital advent, and in particular social networks like Instagram and Tiktok, played a key role in this transformation. Content influencers and creators now share attractive vegan recipes, making these dishes more accessible and desirable. in parallel, Restaurants and shops adapt by expanding their offers. So, on the Deliveroo application, The offer of vegan dishes increased significantly between 2021 and 2024, with a global growth of 34 %. Locally, Some cities stand out for clear progress : Nantes records an increase of 84 %, Followed by Lyon with +34,7 %, Paris with +33,2 %, Aix-en-Provence with +23,1 % and Strasbourg with +16,3 %. Surveys are 40 % today to declare that vegan products are easier to find.
A movement carried by the young generations
In France, The vegan trend stands for a real generational and social marker, With a notable increase of +48 % followers among the 18-34 year olds between 2023 and 2024. More and more engaged, 61 % of young vegans surveyed declare that they receive a vegan diet recently (Less than six months), mainly for environmental reasons, disgust, in order to support the decision of a loved one or to protect animal life. otherwise, When the latter are not vegan, They say they are ready to take the plunge and adopt vegan food for a month (42 % in 2024 against 38 % in 2023 and 37 % in 2022), motivated by the same reasons : 39 % for environmental issues and 35 % for animal protection. Flag bearer of this movement, Young French people consider veganism as a concrete means of action in the face of current societal challenges. If this initiative appeals to young people, She finds less echo with older generations : Only 28 % of 45-54 year olds, 36 % of 35-44 year olds and 27 % of all French people (Against 32 % in 2023) say they are ready to adopt vegan food for a month.
Survey carried out with 1,016 people representative of the French national population aged 18 and over. The survey was carried out online on the owner panel of Yougov France, From November 15 to 17, 2024.
The top 10 of the most followed cities of vegan dishes
1. Strasbourg
2. Nantes
3. Lyon
4. Paris
5. Aix-en-Provence
6. Rouen
7. Nancy
8. Bordeaux
9. Besançon
10. Marseille
