Slide launched the challenge of creating a new range of three express repair treatments for regenerated and sublimated hair.
hair dryer, styling, repeated colorations, smoking, Solar exhibition… So many requests that can damage the hair fiber. For more than seventy years, Slide asserts himself as an expert brand of repair and hair care in GMS, inspired by the professional codes of Schwarzkopf. In 2023, the brand goes further by offering a range of express repairing treatments for those who are not only looking for combined care, but also the saving of time. The express repair of the new Gliss range is as powerful as a classic mask. Son secret ? In contact with water, a creamy cream is released, whose formula acts in seven seconds…
To each profile, a “seven seconds” formula
“SOS lengths and ends” : to repair damaged fiber on lengths and ends, this treatment acts like a zipper. Its formula combines an ionic complex that helps seal keratin and nourishing grapeseed oil. « Ultimate repair » : with liquid keratin, protective protein, and black pearl serum, rich in trace elements, this formula specifically repairs very damaged areas. « Color perfector » : hair regains radiant color with this formula with hyaluron complex, contributing to hair hydration, and cranberry extract, recognized for its antioxidant properties.
