Founder of The Island Cosmetics brand, Sarra Vencatachellum has designed makeup based on natural ingredients capable of providing high sun protection. A huge market is available for this innovation, in Europe of course, but also around the Mediterranean, in the Middle-East, in Africa, in Asia… The Island Cosmetics launches a first range of foundations for pre-order, in April, On the crowdfunding platform Ulule.
"Your product is revolutionary", "You create a new market segment between makeup and sun protection" : for months, Sarra Vencatachelum hears the same reactions wherever it presents The Island Cosmetics, The first brand of natural solar makeup. Its products provide high index sunscreen 50. Big names in French cosmetics, makeup professionals, Specialized retailers, as well as the women who tested them : All and all are unanimous in considering that The Island Cosmetics opens a new path. In Tunisia, son pays natal, The founder of the new brand received an enthusiastic reception from the Tunisian leader in the distribution of cosmetics. "These are cosmetics specialists who confirmed to me that I opened a new market segment", explains Sarra Vencatachelum, Installed since 2019 in Reunion where it is accompanied by the village by CA. To take the step of marketing, She chooses the crowdfunding path on the Ulule platform. Its first customers will receive its orders at home. Distribution at points of sale will come second. "The project arouses a lot of enthusiasm, I already record a lot of requests ", welcomes Sarra Vencatachelum which, however, keep your head cold while seeing far away.
Sun protection, A gesture of beauty
The Island Cosmetics foundation funds are the first in the world to display a high protection solar index thanks to an asset doubling the effect of anti-UV filters. The other make -ups integrating a solar filter never exceed the index 20 : Their filters have the function of protecting the formula and not the skin. Conversely, The Island Cosmetics puts skin cancer prevention at the heart of its project. The exclusive formula of beauty product is designed to protect health. All his ingredients, Including the anti-UV filter, are completely natural. The manufacturing process does not use any chemical additives. The Island Cosmetics ranges will be certified Cosmébio, The label of organic and natural cosmetics.. "The Island Cosmetics is more than a business project for me, confides the entrepreneur. The idea was born from my personal journey. Makeup helped me rebuild myself in a difficult period of my life. I want to help other people feel better thanks to makeup that is also effective protection against skin cancer. »The range of foundations will quickly be extended to 16 references and two following ranges are already scheduled : Lipsticks and lipsticks.
Reunion at the heart of the project
The development of the concept and the development of the formula required three years of research and development. His training in business school and experience in luxury hotels Guident Sarra Vencatachelum in its quality requirement. Without being a luxury product, The Island Cosmetics intends to find its place alongside the biggest makeup brands with, compared to the latter, the additional and unique asset of sun protection. A Lyonnais laboratory will manufacture the product for the European and Mediterranean markets with, as potential outlets, The two networks of parapharmacy and beauty products. Sarra Vencatachelum also looks to Africa, to Asia, where "64 % of women use sun protection", and to Australia, where the rate of skin cancer is the highest in the world. Reunion is at the heart of the project because an endemic Reunionese plant is one of the keys to The Island Cosmetics formula. It is also because Sarra Vencatachelum sees in the island a strategic position between Africa and Asia. "Reunion will be able to house a second production laboratory that will aim for these markets. »
