Since its creation, Tetra has continued to revolutionize this sector thanks to discoveries and patents which have made aquariums accessible to as many people as possible.. A look back at the brand's highlights since its creation.
70 years ago, Aquarium owners still fed their fish with self-caught daphnia or mosquito larvae. At that time, owning ornamental fish was reserved for knowledgeable aquarists, since there were no dedicated products on the market such as fish food or aquarium water conditioners. Everything changed with the commercialization of TetraMin – the world’s first ornamental fish food in flake form – by a young scientist, Ulrich Baensch . This invention helped many amateurs take their first steps, opening the aquarium trade to the general public. Ulrich Baensch thus laid the foundations of the Tetra brand.
Created in 1951, the Tetra brand has since established itself as a leader in the aquarium market. A true visionary brand, Tetra continues to evolve thanks to a constant search for innovative solutions to respond to the problems encountered by both expert and amateur aquarists.. Tetra's research and development department is one of a kind. Melle's website (Deux-Sèvres) also includes a “pilot plant” : a high-tech unit to produce products in small quantities for testing purposes. The formulas of food products are thus conscientiously tested before launching their production..
In addition to its expertise in aquariums, Tetra also offers a range dedicated to ornamental ponds. A world of essential products to guarantee the well-being of pond fish and the entire ecosystem that thrives there. For 70 years, Tetra has put the well-being of fish at the center of its priorities by offering professional- high-quality products. Its avant-garde approach combines ease of use and care for aquarium and pond fish to guarantee a successful experience for enthusiasts..
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A market in transformation
The aquarium trade is the third largest pet market in terms of turnover after cats and dogs.. Three trends are currently driving this market. An increasingly decorative dimension, particularly with the development of aquascaping, the art of creating a natural waterscape. A feminization of customers who are turning towards more aesthetic aquariums, products that are easier to use and less technical. The aquarium also becomes a means of bringing nature into its interior and thus gains, new followers. At a time when we seek to reconnect with nature, the aquarium offers a calming effect in the room.
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The key dates of Tetra’s success
1951
Birth of the Tropenhaus company (ancestor of Tetra) in the Hannover register.
1954
Tetra registers water chip as commercial image of its brand. Since, it has become his badge of quality.
1962
The company is renamed Tetra and already has 20 brands and 15 patents. Publication of the first aquarium magazine (The water flea post)
1970
First Tetra expedition to the Amazon.
1974
Start of internationalization. The company is sold to the American group Warner-Lambert.
1980s
Launch of the Tetra Pond range for garden ponds.
1990s
Opening of subsidiaries in the United States. Tetra Aquarium opens at Osnabrück Zoo.
2000s
Tetra is part of the Spectrum Brands group.
2020
Record number of product patents, technologies and manufacturing processes. Expansion of the range.
