Leader of knitting and haberdashery products in large distribution, Style Couture launches a range of 100% organic cotton thread.
Style Couture is a brand of the FDG group, one of the French and European leaders in the creation and marketing of non-food ranges in mass distribution. In this case here, ranges in the world of haberdashery and knitting. The story of Style Couture began, over 60 years ago now, in 1956 under the Crea Pecam brand. With nearly 500 references, the brand is now present in more than 3,000 points of sale in France. Style Couture is today launching a new range of organic cotton threads, based on two observations : 62% of GSA* buyers say they have already purchased organic yarn and fabric ; growing organic cotton consumes 91% less water. Four colors of 100% organic cotton threads are available from May 2022 : navy blue, black, beige and white, namely the most requested colors. The reels are made of wood. Manufacturing is done in the Netherlands.
Tutorials for responsible sewing
Style Couture offers numerous zero-waste oriented tutorials in PDF and video formats on its website., using brand products, like fabric coupons, the sons, the tools, balls… Everyday, consumers are indeed buying more and more products in a responsible manner.
Everyday objects for the home or hygiene are not immune to this movement. So reusable bags, racing nets, fabric makeup remover pads, etc., are today often made by hand… Style Couture also offers a wide choice of products to take care of your clothes, repair and customize them. for example, the “repair zip and pull tabs” replace defective zippers very quickly. A little tight in pants ? The comfort extension button discreetly adjusts your garment to the right size. Elbows, knees : fancy iron-on stickers allow you to quickly customize clothes with an iron. Style Couture only sells in supermarkets.
Less packaging, no more sorting
Style Couture has reviewed its packaging and has started to reduce plastic on 25% of the current range. These products are now sold in nude, in cardboard and mono-material box. His goal in 2022 ? That more than 700,000 products sold are without plastic packaging. The final objective is to reduce plastic as much as possible on all Style Couture packaging.. The brand notes that it is also adopting new signage for waste sorting instructions : Triman, and that it informs consumers that some of its packaging can be recycled and should not be thrown into residual trash bins.
