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Easter : Nestlé meets the need for novelty

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After a rather gloomy 2024, 2025 looks more favorable ... especially for Easter, The first big family meeting of the year, Strong moment of the childish joys. With its flagship brands for children and adults, Nestlé reopens the doors of shared pleasure for all.

Each year confirms : Easter is a resilient season in the face of crises. A parenthesis. On the chocolate market, where loyalty for tastes is fighting for the appeal for novelty, Confectionery and casts remain more than ever in 2025 the two pillars in good shape, And innovations remain a strong recruitment lever. Nestlé draws the lessons by deploying several innovations on its four flagship brands : Smarties, The famous colorful lenses ; Fierce, The family brand of white chocolate enthusiasts ; Crunch, Milk and puffed rice chocolate crisp ; Kit Kat, The other milk chocolate with crisp wafon.

Mini-skarties and kat kit
Nestlé innovates on casts. We knew the small casts of its four brands mentioned above and that of the Nestlé brand. There is an even more ideal mini-format for supply and sharing by being accessible to all. The range of mini-lowlands at low prices is made to energize the segment, especially in Easter pre -campaign, by meeting price expectations. Mini-molages therefore arrive this year in two of its flagship brands, With three smartness rabbits containing colored lenses and three rabbits Kit Kat and their waffles. To note, The Sarring Pack of Mini-Lapins Kit Kat for easier sharing.

Mini-eggs : new design, new perfume
The mini eggs change their look. Their new design makes them more modern, more gourmet, More in tune with the festive Easter spirit. This new form extends to the three Kit Kit ranges, Smarties et Crunch. It also concerns the novelty which strengthens the range : Kit mini-eggs with caramel perfume. Milk chocolate and crispy wafon are added caramel shards, Third favorite perfume of the French. What put the odds on its side by strengthening the confectionery offer.

Large moldings Kit and Crunch
Because the speculoos cookie is on the rise (+ 125,000 buyers in three years at the national level) And that Kit Kat is the essential brand of Nestlé's Easter offer, Nestlé continues to develop her large molding of the Kit Speculoos rabbit (175 g). A gourmet rabbit combining good milk chocolate, Galerie and Speculoos bursts. In the casts of 175 g, Crunch, The Nestlé portfolio teenage brand, is not to be outdone with a giant egg easy to share with its veins. With its two newcomers, Enter Kit Kat, Smarties et Crunch, Nestlé aligns five large casts for Easter 2025.

Reinforcement of the adult offer
The rise in adult offer is reflected in two major innovations : The launch for Easter of two references of Lanvin snails with chocolate in milk and dark chocolate, In box of 164 g, and a new format for After Eight with the 400 g stop for the benefit of the 300 G permanent. But we do not forget the range of mini-eggs for adults, Under the Nestlé and After Eight brands, that we see coming back with pleasure.

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