A new page opens for the historic Reunion optician whose nine stores have just been bought by Lissac, The French brand of opticians more than a hundred years old. A positioning and common values explain this rapprochement.
"By joining Lissac, The nine Chevillard stores benefit from the purchasing policy, Technical and logistical support of the brand while continuing to rely on local management which will be the guarantor of the good taking into account the needs of the Reunionese ", explained Olivier Padieu and Benoît Jaubert, Respectively President and Managing Director of the Optic 2000 group. The leaders of the Grouping Grouping came last month to formalize the resumption of Chevillard stores since March 31 and meet the teams of the Reunion optician. Created in 1919, Lissac (241 points of sale at the end of 2022) is part of the Optic 2000 group which brings together two other major brands in the optics and hearing sector in France, Optic 2000 et Audio 2000. Reference in terms of technical expertise and innovation, Lissac is one of the premium market brands. It is this positioning and expertise that Lissac, Already present on the island with a tampon store, Bring to Chevillard, Historical brand of Reunion. Louis Chevillard is none other than the founder, In 1946, of the first optical store in Reunion, taken up ten years later by Robert Baudin. Today, under the leadership of its president Jean-Michel Baudin, Chevillard is a brand with turnover of seven million euros, Leader on the island with nine stores.
Three questions to Olivier Padieu and Benoit Jaubert, Directors of the Optic 2000 group
Why this union between Chevillard and Lissac ?
The two brands are complementary and the growth dynamic of Lissac requires the improvement of its territorial location. Chevillard is a major player on Reunion Island, And the acquisition of its stores is an integral part of this Lissac development strategy to continue positioning the brand as a key player in the visual health market.
What changes for Chevillard ?
Chevillard will remain a Reunion brand. She keeps her name, only supplemented by the Lissac signature. Management and Chevillard teams are maintained. On the optics market, Lissac is a visual health brand, specialized in particular in low vision and with a view to children. Chevillard will have access to our skills, our marketing and communication means and our technical expertise. Lissac has a tailor -made glasses design workshop. He will be at the service of Chevillard to answer all the visual health issues in Reunion. Our digital tool is also at the service of Chevillard, whose customers can notably take advantage of the Lissac merchant site for online fittings.
Will Chevillard-Lissac brand develop ?
We must consider the aging of the Reunional population in the next twenty years with the problem of macular degeneration linked to the age which will accompany it. We will bring to the Reunionese our expertise in this field. We also reflect on diversification in hearing aid which corresponds to growing demand. This skill could be integrated by Chevillard with Lissac Audition. As for the store of stores, There is room in Reunion for some additional Chevillard-Lissac stores.
