Olémains embarked on the physical board game in 2021. Real phenomenon, In just a few months it became the second best-selling party game. The publisher is launching the board game this year, second edition, and set out to conquer the international market.
Olémains, mobile and board game imagined by a group of friends, is currently number one in mobile games in France. The Olémains application is the most downloaded and played mobile game in France. This party game of mimes and riddles has already entertained more than five million players on Android and iOS. Popular humor and the transgenerational side of the game make it 
success of evenings with friends or family. Thanks to this strong reputation, the marketing in 2021 of the first physical game was a real success with the French. With 100,000 copies sold in a few months, 15 million views on YouTube and 15 million views on Meta group platforms, the French game is the biggest launch of 2021 in the board game category. This adaptation of the digital game into a physical game was the 2021 Christmas event, validating a family positioning among the party games on the market. In this line, Olémains is developing today with a second edition of its physical game, and sets out to conquer the international market.
Six hundred new cards
The creation of a new version with new cards was necessary to meet the demand of Olémains fans. The publisher quickly put together a second edition with new cards and mechanics., while keeping the same rules of the game. “With 600 cards and 1,200 words in volume 1, we are already the most generous game on the market. We therefore thought we could satisfy our players and build on our long-term success.. More, fairly quickly, our players have become real Olémains addicts. The demand for new playing cards was felt very quickly and we are responding with volume 2”, explains Nicolas Saleil, creator of Olémains.
To each country, his version of the game
In addition to developing in France, Olémains sets out to conquer the world. The bunnies are unpacking their suitcases this year in eight new countries : Belgium, Switzerland, Germany, Austria, the United Kingdom, Spain, Italy and Canada. For each new foreign version, the editor worked on local content, with songs, celebrities, cultural and historical expressions or references adapted to each country. Popular and transgenerational culture being the strength of this party game, it was necessary to study and immerse oneself in the society and culture of each territory. “The success of the game in France has opened a lot of doors for us abroad. We always try to find the right balance between originality and popularity, so that everyone knows the words to find, and at the same time have fun singing the lyrics of a forgotten hit from the 1990s. Necessarily, internationally, this requires a lot of preparation work with local teams to achieve the same result. Even in Belgium or Quebec, the game is completely different from the French game. » The small Olémains team is already starting to prepare its deployment on the king of board games market, the United States.
