Leader on the syrup market in Reunion, Mascarin continues to innovate with the launch of three new references in 1 L format : Apple, Pineapple and Litchi.
A response to local market expectations and consumer trends.
With strategic fragrances, these new products enrich an already well-established range, by responding to both the preferences of Reunion consumers and the needs of distributors in terms of rotation and differentiation. Pineapple syrup, emblematic of tropical fruits, promotes the Reunion terroir while offering a refreshing and popular flavor. Lychee syrup, very popular locally, completes the offer with an exotic and festive touch, particularly popular on special occasions. Apple syrup is part of a range expansion logic. It responds to strong demand on the metropolitan market, where apple is among the best-selling flavors.
A 1L format suitable for family use
The choice of the 1 L format makes it possible to meet the daily uses of Reunionese families, while guaranteeing excellent value for money. These references are designed for home consumption, but also for catering and event professionals.
A boost for distributors
With these new features, Mascarin offers brands an expanded and consistent range, capable of attracting different consumer profiles, a local product with a strong reputation, guarantee of trust and loyalty. With the assurance of rapid rotation on the shelves thanks to popular and well-targeted perfumes and promotion facilitated by a clear and attractive visual identity. These three new references confirm Mascarin’s desire to remain attentive to the market while promoting local flavors.. Available now in mass distribution.
