Be the favorite brand of families with children at Easter : with a wide assortment for the whole family between new products and great classics, Milka shows its number one priority. On their side, Côte d’Or and Toblerone develop the adult in-store offering in 2023.
Easter is the second highlight of the year after Christmas on the chocolate market. By wanting to become the favorite brand of families with children, Mondelez International sets out its priorities to gain market share this Easter : create enthusiasm among new consumers, but also reassure consumers about the products, be essential in store and bring novelty to the category. More concretely, Mondelez Int. sets the objective of placing its four pillars in the top 40 of chocolate sales thanks to a new product universe that is better adapted and impactful, more colorful, and a new iconic mascot for an egg hunt full of joy. More modern and impactful, three new figurines appear : the rabbit dressed as an aviator, as an astronaut and adventurer. More generally, Milka has enlisted the talents of renowned illustrators to create Easter chocolates that are not only tasty, but beautiful. With limited editions that work and optimize. “Our pillars will give more meaning to Easter”, underlines Mondelez OI.
Milka introduces something new
In the Milka family, here is the “egg’cellent” milk heart. In mouth, the melting recipe for a cream with vanilla and white chocolate flavor coated with Milka chocolate. A unique offer on the market, also made for fun ! Still with this other novelty : the white chocolate rabbit that arrives, him too, in the “hunt” in 2023. Innovation encore, this time in the range of Milka small egg bags : after the success of the white chocolate praline last year, the brand is launching a new little egg for foodies. Chocolate made with good milk from the Alpine country and a delicious hazelnut taste, enough to stimulate the egg hunt. These three high-potential innovations are the subject of a 360-degree communications support plan to maximize their impact..
Toblerone even more iconic
At Easter 2023, young adults will fall for the new products from Toblerone. Their favorite brand wants, her too, become one of the favorite brands to offer at Easter. Toblerone positions itself as a growing premium brand and complementary offering to the festive Easter chocolate market. In 2023, the brand becomes even more iconic for Easter with a new logo inspired by the original Toblerone logo (Toblerone chocolate was born in Switzerland in 1908). This new design, which links the past, present and future, is displayed on the famous bars (360 g) with more dynamic colors and, for the range to offer, an even more premium positioning with the sharing box (144 g) and the Egg selection (192 g).
Côte d’Or, a growing brand
New Côte d’Or for Easter 2023 : the egg mix product bag, a selection egg with a new, more attractive assortment of 21 gourmet pralines. Enough to claim the offer for adults on small eggs. Adults have the right, them too, to an egg hunt full of joy ! The complementary offer of Easter chocolate for adults is growing every year. The Côte d’Or brand is expanding in this small egg segment, with high potential. Note the integration in 2023 of the Cocoa life label on all Côte d’Or references. This label demonstrates the commitment of Mondelez Int. with cocoa producers around the world. Insurance for consumers who are increasingly aware of fairness.
