September 13, the 24th FEEF d’Or ceremony organized by the Fédération des Entreprises et Entrepreneurs de France in Paris distinguished the 10 best collaborations between an SME and a distributor. So many examples of successful cooperation invite, in the current complex and uncertain economic context, to give commercial relations between SMEs and distributors a new meaning
The Federation of Businesses and Entrepreneurs of France, created in 1995, brings together nearly 1000 independent companies, food and non-food distribution suppliers. Its aim is to better arm its members for commercial negotiations., to diversify their business (grande distribution, out-of-home catering), to strengthen their CSR singularity via the PME+ label. The FEEF stands out for its collaborative approach with major retail brands in order to build a commercial framework adapted to SMEs. In a more institutional way, it also defends the interests of SMEs with public authorities. Support French manufacturing, contract over the long term, preserve know-how, supporting innovation…, are for her so many collaborations which, beyond simple SEO, open the way to more virtuous and responsible commerce. The federation awards FEEF d’Or each year to promote examples of successful cooperation between SMEs and distributors..
The special “Brand” prize
New for 2022, this first “special brand” prize awarded by the FEEF rewarded U Brand for its actions carried out in favor of SMEs (5,000 suppliers), including a moratorium on logistical penalties, a cash payment in times of crisis (Covid and Ukraine) and the launch of the first digital portal dedicated to VSE/SMEs to facilitate commercial relations.
10 sources of inspiration for industry and commerce
• Produce artisanal pasta in a short circuit and educate children in the taste of it in Marseille canteens, it’s the collaboration between Sodexo and Mademoiselle de Provence.
• Promote together the textile industry in France at an accessible price that generates jobs, this is the objective of the multi-year contract signed between La Manufacture de Layette and Tricots (Auvergne-Rhône-Alpes and New Aquitaine) and Auchan.
• Create a 100% French flour industry and tripartite contracts guaranteeing responsible production and a fair distribution of value between 320 producers : this is the approach led by Périgord Farine-Minoterie Allafort and Metro France.
• Demonstrate agility in the face of shortages of raw materials with clean label products, this is the story of Escal (Grand- East ) and Cora who have trusted each other for 30 years.
• Develop a new market with a new product, ecological and made in France : this is the story of Love menstrual panties & Green (Île-de-France) in the feminine hygiene section in E.Leclerc stores.
• Co-build an innovative 100% plant-based range of fair trade and organic cashew nut purees without additives or preservatives in the aperitif aisle, this is the challenge taken up by Base Organic Food (Occitania) and Biocoop.
• Reverse the innovation process and co-create organic products : this is the partnership between U Enseigne, A&O Nutrition Bio (PACA).
• Commit to relaunching the activity of a historic brand and its new identity before taking over the company, this is the challenge of Monoprix with Martin Pouret (Center-Val de Loire).
• Boosting a brand using data is Intermarché’s approach with Biscuits Fossier (Great East). • Experiment with a fair and eco-responsible development project “from poppy to coffee” which integrates blockchain technology : a lasting collaboration between Carrefour and Malongo (PACA).
