In an economic context where every detail counts, The atmosphere of a place turns out to be a powerful vector of identity. In the meeting, An approach is now essential to strengthen the customer experience and brand image : Olfactory marketing. Specialized in this field, AROMESSIGNATURES offers the island professionals a sensory immersion which goes far beyond appearances.
Smell, often overlooked, is actually the only meaning directly connected to the emotional brain. According to a study by the Rockefeller University in 2014, We remember a year after 35 % of what we felt, against only 5 % of what we have seen, 2 % of what we heard and 1 % of what we touched. This impressive figure, 35 % demonstrate that the olfactory atmosphere becomes a language in itself, capable of awakening memories and arouse immediate emotions. The perfume is not content to flavor a space, He tells a story, values vehicle and creates an authentic link with visitors. AROMESSIGNATures, strong in its local anchoring, The mission is to democratize this sensory lever with all the economic actors of Reunion. In partnership with Natarom, A French reference for more than thirty years in the manufacture of diffusers and professional perfumes, The company offers tailor -made solutions that adapt to everyone's needs : boutiques, hotels, sports halls, Professional spaces, cultural rooms, Commercial activities, medical offices or nursing homes.
Olfactory marketing transforms customer experience
Proposed economic model : A 100 % rental offer, turnkey, which includes the installation of efficient equipment, the regular supply of adapted fragrances and technical monitoring without constraints for the client company. This subscription system allows you to benefit from high -precision microparticular diffusion technology, operating without gas or heat, while ensuring the sustainability and the quality of the scents. Recent studies also show that a fragrant environment can generate an increase in sales between 10 and 20 %, and even stimulate impulsive purchases up to +38 %, Without forgetting that the average basket can be increased from 20 to 30 % in some cases ! So many figures that testify to the tangible economic impact of this sensory approach.
It strengthens the identity of brands
The supply of aroma is also distinguished by the quality of its products. All fragrances are made in France, in strict compliance with a rigorous ethical charter : They do not contain or GMO, Ni ingredients of animal or aggressive origin and are developed from carefully selected plant ingredients. With a catalog rich in more than 100 fragrances, ranging from floral to wooded, From fruity to cool, and the possibility of designing a tailor -made perfume, Companies have the opportunity to invest in an olfactory identity that is completely like them. This tailor-made allows brands to have a unique olfactory signature that will complement their visual identity.
It’s a wellness factor everywhere
The benefits of olfactory marketing are not limited to commercial spaces. In the hotel and catering sector, For example, A well -defined olfactory atmosphere can improve customer satisfaction and contribute to a significant increase in loyalty.
In working environments, A pleasantly fragrant atmosphere also plays a role in reducing stress and improving concentration. So, Whether to attract customers or to improve internal well-being, The perfume becomes a strategic tool with high impact. This sensory lever also finds its place in events. Aromas signatures notably signs the olfactory dimension of the “delicious” evenings of Noon+, real night reference in Reunion. During these events, A welcoming bubble gum scent and joyful envelops the guests from the entrance, in perfect coherence with the festive and immersive spirit of the evening. Concrete proof that the perfume can create a link, put an atmosphere, reinforce a memory.
To know more : aromes-signatures.re
