Made for the Congress of Trade Strategies Stratco Run, which was held on September 25 at Ciné Cambaie, The latest exclusive survey on the consumption trends of Indian Ocean Ipsos highlights the anxieties of the time as they were lived in Reunion. The difficulties of dear life is grafted a context that promotes pleasure consumption, But does not allow you to project yourself into the future.
The world goes too fast
"91 % of Reunionese consider policies disconnected from the reality of citizens" and "79 % think that France needs a leader who has authority to guarantee order and security". "85 % of Reunionese believe that the world is going too fast" and "74 % are worried about the rise of the AI". "For 94 % of Reunionese, Social ties deteriorate, 77 % no longer feel at home, 69 % have the feeling that their identity and traditions are threatened. »
85 % of Reunionese say they are "under pressure"
«In 2023, 1,257 hospitalizations for self-inflicted gesture have been counted, or a rate of 135,4 hospitalizations for 100,000 inhabitants (+ 20,9% compared to 2022). »
Consumption as therapy
Ultimately, consumption appears as a real decompression space where you can have fun : 74 % of Reunionese consume to have fun, 77 % to ensure their comfort, 35 % to feel proud.
The new utopia of the ego
"The Self replaced the us. Personal development is the new utopia ”, notes the survey of Indian Ocean Ipsos. "An isolationist drive" accelerated by tech : 50 % of Reunionese have already bought on networks, 22 % follow the influencers' recommendations.
Schizophrenic consumption
If 88 % of Reunionese estimate "that everyone must radically change their way of life", Their practices are far from this goal.
What consumers expect brands and brands
"Relieve an anxiety -provoking daily (mental and financial security ...). Regain meaning, Align Values and Acts of Consumption. Value the premises, Anchoring key level, of action and impact. Gather, find a link and a collective momentum. Your customers just want to regain control of their lives. If you help them, they will follow you. If you ignore them, they will leave ! "Concludes the survey of Indian Ocean Ipsos.
StratCo Run 2025
In our next edition, the full report of the strategies congress
Commercial in Reunion 2025.
