Franchise Expo Paris returns from March 15 to 17, 2025. This new edition is preparing to accommodate more than 500 brands from 90 different activity sectors. The show will highlight booming or already well established brands, some of which are located on the island. Their journeys bear witness to the dynamism and success of the franchise. This will be an opportunity to discover stories of visionary entrepreneurs, the keys to their success and development objectives that may be of interest to Reunion Island. Examples.
Adopt, l’engagement RSE
This French brand born in Bordeaux under the name Réserve Naturelle is one of the pioneering brands in the sale of perfumes in France. Thanks to its franchise model, Adopt was able to expand its network and position itself among the leaders in the sale of perfumes made in France, with more than 100 references available in complementary care. In 2023, the brand is strengthening its CSR commitment by introducing a 100% French vegetable alcohol into its creations and by investing 15 million euros to modernize its infrastructure and support its growth.
Golden Story : jewelry for everyone
Created in 1986, Histoire d’Or was born from the ambition of a young visionary entrepreneur who wanted to make jewelry accessible to all. By breaking the traditional codes of the sector, the brand was able to conquer the hearts of the French with a simple but strong promise : quality jewelry suited to all tastes and budgets. With more than 400 stores, Histoire d’Or was able to establish itself widely thanks to the franchise. Thanks to THOM Académie, the company invests in the continuing training of its employees and franchisees.
On Air Fitness, the original model
The gym brand, present throughout France with 37 franchised establishments, was born thanks to Claude Bolle, former stationery engineer and recent retiree, who took over a fitness club in liquidation. Visionary, he set up a monthly subscription system unique in the sector at the time, inspired by innovative television models, to offer all its customers the opportunity to benefit from its equipment without long-term commitment. Claude Bolle introduced the model which is now the standard in these structures.
Green light : an example to follow
The first Feu Vert store was born in 1972 from the vision of two brothers in Écully, in the Lyon region : the automobile accessories store is quickly becoming a leading concept in its field. The brand quickly established itself as the number one automobile franchise in France.. Today, the company has more than 350 stores. In a spirit of openness and development, Feu Vert created the Feu Vert Academy, an internal training center which aims to promote the integration of young people and people undergoing professional retraining, by offering them training in automotive professions.
Cockatoo continues its flight
Founded in 2016 by Jordane Assouline, Cacatoès is a brand of shoes and beach accessories combining style, quality and eco-responsibility. Inspired by her years spent in Brazil, the creator of the brand offers products designed in Marseille and manufactured in Brazil. Today, Cacatoès has won over millions of consumers with the scent of chewing gum left on PVC sandals. The brand is present in more than 1,000 points of sale around the world., including 700 in France. With growth of nearly 30% each year and a first franchise store in Corsica having particularly taken off, the brand decides to launch on a large scale in 2024, with the ambition to open 10 franchise points of sale in the next five years.
Popeyes : the Cajun spirit
After the opening of its nineteenth own restaurant in La Défense (Paris) in December 2024, Popeyes continues its franchise development from 2025 and plans to open several restaurants in France. Specializing in fried chicken, the brand founded in 1972 in New Orleans stands out for its cuisine inspired by its Louisiana roots, by its colorful and friendly universe and by its commitment to serving 100% fresh chicken. Popeyes aims to challenge the sector through its concept and recipes with a target of 300 restaurants by 2032. A strategic turning point for the brand in a growing and dynamic fast food market.
Écomiam : a frozen food franchise
Created in 2009, the Breton SME ecomiam has established itself as the first accessible distribution network for fresh frozen products of French origin. The strength of ecomiam lies in its franchise model, which enabled rapid and controlled expansion. Rewarded in 2017 with the Adie microfranchise special prize for its inclusive and duplicatable concept, the brand confirmed its potential by going public in 2020. This strategy has consolidated its growth, the brand now has more than 60 points of sale in France.
