In a campaign on eco -gestes, The inter -municipal community of solidarity cities works to raise awareness of the population of the South of Reunion to good daily practices.
If 80 % of Reunionese know the ecogestes, Not all of them apply them systematically. To remedy it, Civis adopts a positive and fun approach in order to make these gestures simple and automatic. Instead of feeling guilty, The objective is to enhance each citizen as an actor of the change, while recalling good practices in a motivating and benevolent spirit. In order to illustrate these eco -ones, Civis has created an animated universe around the Léo family, A multigenerational Reunionese family. The campaign features these characters in videos where ecological values are confronted with family habits. Civis also targets young generations. Elementary schools in the territory will receive an educational kit including an activity notebook and a game of seven families on ecogestes.
Water : a precious resource to preserve
One of the essential points of the Civis awareness campaign concerns water management, In collaboration with Runéo. Four main themes were discussed. The wipes thrown into the toilets that cause blockages in the pipes and significant costs for sanitation (On the occasion of World Water Day, March 22, A campaign on this theme has been launched : "The wipes, It's not in the toilet !) »Showers rather than baths. Car wash in stations equipped with wastewater recycling systems. The installation of eco-kits to better manage the resource in drinking water.
