Spontex, the brand with 52 sponges sold every minute, has been re-elected the French favorite brand in the “household tools” category. A great success for the brand, which rewards nearly a century of French innovation.
Spontex rose to first place on the podium during a study carried out from July 16 to 18, 2025, on the OpinionWay panel, from a representative sample of 1,030 people from the French population aged 18 and over, in the “household tools” category. New proof that the brand created in 1932 in France has become the key player in the sponges and microfibers market. More than 90 years of a story started by the famous vegetable sponge, star product of homes, which stands out as a household ally in every room of the house. A product made in France, quickly became iconic and essential, and which is then exported throughout the world. Spontex is now essential in the home maintenance department, with an awareness rate of 98% and 55% market share of sponges in value. As for the brand symbol, it's the story of a hedgehog, born in 1999, who falls in love with a sponge, because he finally found something that scratches and stings as badly as he does...
Superior quality
It’s in Beauvais, in the Oise, where is the main Spontex factory located?, where the brand designs and tests its famous sponges. Spontex, “partner of least effort”, places efficiency and innovation at the heart of its approach thanks to exclusive technologies (fat stop, antibactéries…) and rigorous tests carried out by its R teams&D. The brand spares no effort to integrate sustainability throughout the value chain : sourcing of certified or recycled raw materials, consideration to switch packaging as soon as possible to cardboard, extended lifespan with machine washable sponges and microfibers, composting sponges at the end of their life. Flex & Wash, its latest innovation launched in April 2025, is a new generation sponge that is machine washable up to 52 times and can therefore be used for one year !
