With his 30 years, the historic operator of mobile telephony in Reunion and Mayotte celebrates its Reunion roots and the success of its innovation dynamic. A satisfaction and pride that its Deputy General Director, Yves Gauvin, share with his team.
The 30th anniversary of SFR Réunion got off to a strong start at the start of the year with the launch of the film “Nothing is more important than the first time…” recalling how much SFR Réunion has been part of the lives of the Réunion Islanders since its arrival on the island.. This launch was also accompanied by equally incredible special offers to reward customers of the red square brand such as the Wish Box or the launch of SFR MULTI. This anniversary culminated on September 21 at the TEAT Plein Air in Saint-Gilles with a concert by Ziskakan, Maya Kamaty and Wizdom for the greatest happiness of customers of all generations. SFR, it is a local company benefiting from the investment power of an international group, to offer the best in telecoms : this is how the Société Réunionnaise du Radiotelephone is defined (SRR), better known as SFR Réunion, which today employs 300 employees(e)s, dont 50, with over 25 years of house, experienced the beginnings of the adventure. So many memories ! Especially since the year 2025 is also to be marked with a white stone : in an ultra-competitive telephony market, where four operators compete for 900,000 inhabitants, SFR Réunion gains market share ! “We are reaping the fruits of the enormous work carried out on the quality of the network, on proximity, on new customer services. It is an even greater pride that this happens in the year of our 30th anniversary. ! », underlines Yves Gauvin, DGA of SFR Réunion.
Discovery spaces
End of October, the opening of the first new generation store of SFR Réunion, in the Cap Sacré Coeur shopping mall crowned this effort. Innovation showcase, the space is designed to allow customers to test the most cutting-edge equipment : smartphones, audio headsets, connected watches, Meta virtual reality headset, Ray-Ban connected AI glasses, etc. “It seems essential to us that the public be able to see, to touch, try these revolutionary devices. Whether they adhere to it or not, it will be their choice. We give them the opportunity to judge on the spot”, explains Yves Gauvin. The SFR spaces of Carrefour Sainte-Suzanne, Carrefour Sainte-Clotide and downtown Saint-Pierre will in turn evolve on this model.
2025, a year full of highlights
The month of November, especially, focuses on several notable launches. Starting with the Safee connected box, to deal with critical situations in real time. An SFR Réunion-Mayotte exclusive. A button to press, and Safee activates an audible alarm, geolocate the facts, documents them on video and automatically initiates the call to an alert center. “It’s security within everyone’s reach, of all women in particular, for €3 per month”, ad Yves Gauvin. Another launch : voice over IP, giving the possibility of receiving calls while keeping your laptop connected. Likewise, this new very practical service : visual voicemail, to listen to messages without going through voicemail. Finally, November 26th, SFR welcomed its first fiber customer in Mayotte ! It is also since this year that the eSIM, the digital version of the traditional SIM card, allows you to activate a mobile line online. And 2026 promises to be just as bright with the arrival of the new fixed premium box, SFR Box 10+… A new impetus in perspective.
The big dates
• 1995 : arrival in Reunion Island of mobile telephony at the initiative of Abdéali Goulamaly, founder of SRR, subsidiary of SFR.
• 2001 : SFR Réunion launches mobile telephony in Mayotte.
• 2006 : launch of 3G WAP.
• 2008 : SFR Réunion launches the first unlimited SMS offer.
• 2010 : launch of ADSL fixed internet.
• 2015 : deployment of optical fiber.
• 2016 : first fiber offer from SFR Réunion ; launch of 4G.
• 2023 : launch of 5G.
• 2025 : launch of 5G and Fiber in Mayotte.
