Circana does not integrate Reunion data. However, the portrait in figures of E.Leclerc Réunion presented by Christophe Nguyen, its sales and marketing director, provided elements of comparison with Reunion consumption.
Reunion has 11 E.Leclerc Express and 7 hypermarkets, including 4 shopping centers. The E.Leclerc Réunion brand experienced growth in the value of its turnover of 1 in the first half of 2025.,6 %, with slightly lower volumes (-0,3 %) and inflation at 2 points. Over the year, volumes are expected to increase for the second consecutive year, thanks especially to the E.Leclerc Express. The network of small and large areas makes it possible to maintain a strong relationship with customers, who benefits from its cheapest policy. The price gap with the most expensive brand on the island is 17 points (E.Leclerc Réunion stores charge the same prices, whatever their size). Reunion supermarkets are busier, the turnover per square meter is, at E.Leclerc Réunion, double that of the metropolis.
A turnover per m2 double that of the mainland
In terms of offer, the brand offers, in addition to the common core, specific assortments with an important place given to local products (30% of the general assortment including fruits, vegetables, eggs and meat). The brand promotes food professions (butcher's shop, charcuterie) with an integrated production laboratory located within the Saint-Joseph establishment. The brand is studying the establishment of a catering activity. The place of private labels (36% in mainland France) is twice as small. Non-food is not declining like in mainland France, thanks to textile sales. The cessation of prospectuses two years ago has made it possible, notably, to invest in the quality of stores. Despite his modesty (3% of turnover ), the drive, born during the pandemic, is maintained. E.Leclerc Réunion is ready to develop it as soon as demand is felt.
The right size of hypermarkets
It's been four years since the organizers and all the metropolitan guests of StratCo Run, sans exception, praise Reunion's large-scale distribution and its quality environment for consumers.
An asset to better face the challenges of the future ?
“I visited some wonderful stores, where we do business and not just distribution. Stores including, in a city, we could get inspired”, declared the director of studies at Circana, Émily Mayer. Store modernization, their careful aesthetic, their cleanliness, their animation, stand out in many large metropolitan areas, where shopping feels more like a chore. Two other advantages mentioned by Émily Mayer apply to large-scale distribution in Reunion. The average surface area of local hypermarkets : from 3,500 to 5,000 m2, a human size compared to formats of 10,000 m2 and more, questioned today. On the other hand, independence of stores, to which the Reunion franchises are also similar, gives more freedom to invest and diversify the assortment.
