In a Reunion economic context where marketing structuring and the search for performance are becoming key issues for the competitiveness of companies, Anne Gaëlle Aurélie, founder of MAS Consulting, supports Reunion Island businesses in developing their competitiveness, from brand positioning to performance management on the ground.
Self-employed since 2023, the young woman created MAS Consulting after spending more than fifteen years in the field as a sales manager for the Orangina Suntory and Avenir Telecom groups., then as group director at Sogec, promo-relational agency where she co-constructed the promo-marketing strategies of big names : Nestlé, handle, Bureau Vallée or Bricomarché.
Thanks to this last experience, it complements its expertise in figures and the field with a more global approach integrating promotional marketing. Keen to complement its dual marketing and sales expertise, it strengthened its strategic legitimacy by obtaining a Global Executive MBA from IAE Paris-Sorbonne. “I wanted to go further, combine commercial and marketing strategies by doing an MBA and add a strategic vision to my skills, to combine operations and customer strategy and thus better understand them. My ambition is to professionalize the marketing and commercial approaches of local companies, helping them transform their potential into concrete results, measurable and sustainable. » The approach is based on a unique combination of brand strategy, marketing activation and commercial performance management. “Two major axes structure my offer, brand launch and development (positioning, identify, 360° launch plans) as well as commercial and promotional performance (audit, analysis of cash outflows, linear performance, promotional effectiveness). » Complete support, from concept to field implementation.
A strong local anchor
“I deeply believe in the value of local brands and their ability to perform, provided you adopt the right levers”, declares Anne Gaëlle Aurélie. Its support is aimed both at VSE-SMEs in the structuring phase and at manufacturers and brands wishing to optimize their profitability.. The company today supports several players in the local market, including L’Atelier Carnivore, new butchery-charcuterie-caterer brand in Reunion. “As craftsmen we have the know-how in butchery and also in management from our previous professional experiences. So I told myself that opening my business was going to take work and patience and that it would be fine.. But quickly we had to face the facts : marketing and communication correspond to very specific skills that we did not have at our disposal”, confie Steven C., business manager of L’Atelier Carnivore. This is where MAS Consulting comes in. “MAS Consulting brought us a vision. We didn't see the blind spots : For example, little possibility of walking past our store and therefore being noticed when it opens. Its support goes beyond communication : it really helps to structure, optimize and sustain performance. »
The supporting evidence
Beyond marketing, MAS Consulting also addresses the strategy of the overall performance of the company. The results of the launch of L’Atelier Carnivore far exceeded the initial objectives, confirming the relevance of a marketing strategy anchored in the reality of the local market. A success which illustrates the work philosophy of Anne Gaëlle Aurélie : “My goal is to combine the creativity of marketing with the rigor of commercial management. My approach is not in silos, she is dynamic. I understand all areas of intervention, masters them and knows how to make the connection between them. »
