We Do Good, the pioneering revenue sharing financing platform, broadens its scope of action to finance takeovers. Supporting entrepreneurs for more than ten years in the launch and development of innovative and impactful projects, the platform takes a new strategic step : support those who wish to take over and relaunch existing businesses.
Born in Nantes, We Do Good, maple group company, is the first French revenue sharing financing platform to have obtained B Corp certification. The company offers a responsible alternative to traditional capital or debt, by allowing companies to raise funds without loss of control or financial rigidity. Investors receive income every quarter proportional to the turnover of the projects supported. The platform is now extending its financing offer to takeovers, which designates the act of taking over an existing business rather than creating a new one. This approach has many advantages : an already established activity, an existing clientele, teams in place and a proven economic model. Thousands of French SMEs look for buyers every year, particularly in the context of retirements of leaders of the baby boomer generation. However, financing remains the main obstacle for candidates for recovery. Classic banking solutions, often rigid and demanding in personal guarantees, slow down many transmission projects, which threatens the sustainability of healthy businesses and the preservation of local jobs. The royalty crowdfunding model (or revenue sharing) developed by We Do Good provides another response to the specific needs of buyers. This approach offers the flexibility of reimbursements depending on the actual activity of the company., aligning the interests of investors with the success of the buyer and the sustainability of the acquired company, as well as the diversification of the financing plan alongside banking solutions in particular.
Another financing solution
This new positioning of We Do Good responds to both an economic challenge, because it facilitates the transfer of viable businesses and the preservation of local jobs, and an entrepreneurial challenge, by offering buyers a less restrictive financing solution than traditional arrangements. “Business transfer is a major economic and social issue in France : thousands of SMEs look for buyers each year. With this new service, we want to put our know-how in crowdfunding at the service of those who take up this challenge”, argues Yannis Baala, CEO de We Do Good.
